So for sales pages we're thinking

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By dividing the link gap into the search volume, we can look at higher priority pages for the campaign based on the probability of reducing the linking root domain gap, in order to improve the client’s share of voice on high-converting pages. Adding rank-order to the rows will help us look at the best potential opportunities: Rank order added to the rows of Moz competitor spreadsheet. From this group of pages, the Moz Pro product page seems to be a pretty tasty candidate.


We might stay away from the free SEO tools page since, well, “free” doesn’t necessarily saudi arabia business email list scream REVENUE, but it’s worth a conversation to verify. The same can be said for a couple of those beginner guide pages as well. Even if none end up in the campaign, we'll still be able to assess the link gap for pages that ARE the targets, and help steer Moz towards effective linking choices After a few refinements, we’ll have a very solid set of potential campaign pages to recommend! Finding your most-impactful audience We build out our model of audience based on the specific client URL that we're building links to.


about where, how, when, and why that product or service fits into the customer's life. What are its various contexts of use? What circumstances or conditions benefit from the use of this offering? The offering’s contexts of use are intrinsically relevant to the target URL, whether or not the same keyword is used to describe them. For example, if we target the Moz Pro page identified above, we’d start asking ourselves: “when is it that agencies and in-house SEOs start thinking about SEO tools?” Perhaps we explore that point where someone has to pick up the SEO projects left behind by someone whose career has taken them elsewhere.