But when it comes to SEO there is also the

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However, if you want to do serious SEO work, you need to have a goal. In order to know what your goals are, I guess you have to look at your business goals. Then that determines your marketing goals, which then determines your SEO goals. So understand what your KPIs are, understand what your priorities are, and that will then let you know what your next steps are. So, for example, if your goal is to get more traffic, you need to focus more on the top of funnel types of content, so like an ultimate guide for example.


If your goal is to get more leads, you might start looking at maybe your product comparison christmas island business email list pages. Then if your goal is to have more sales, then it might be time to start optimizing your product pages for example. So always look at your key metrics and goals and then work from there. Competitors So the competitors is also something you should really consider. A lot of people are very familiar with who their direct competitors are in terms of product or services.


informational competitors, so people that might not be doing the same thing as you, but they provide information to your ideal audience. So always keep an eye on those competitors as well. Resources The resources. So look at the resources that you have in terms of time, budget, and personnel. If you don't have the time for SEO, you might be able to consider outsourcing it.