Tamara Sykes, Public Relations Specialist

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Relevancy is a huge topic online right now — but what does a relevant link actually mean? Ultimately, we track that based on is it a link that is driving traffic to your website, of whom are your audience? Too many link building strategies focus too much on ‘link juice’ and SEO metrics such as DA — but care less about link engagement metrics. SEOs, link builders, and digital PRs should care more about understanding where their audience is, high traffic websites, and gaining links from there instead.


” Russ Jones agrees: “I believe that Google has dramatically increased the degree to which ecuador business email list the relevancy of a link matters,” he says, adding, “Google has placed greater influence on links that come from topical authorities as they combat issues like fake news and link spam. If this is the case, it means that link builders need to narrow their focus and fight for links from industry peers.” As relevancy becomes more important, our experts encourage other link builders to focus on the audience rather than the outlet.


at Postali, believes that “It’s obviously great to get a backlink in a recognizable outlet like the Wall Street Journal. However, if your audience isn’t there, it only serves half of its purpose. You’ll get a ‘vote’ from a high DA site to prove that yours is more trustworthy, but it may generate little to no traffic because the audience isn’t as invested in what content you have to offer.” Domenica D'Ottavio, Marketing Manager at Fractl, prefers to diversify her link portfolios, noting that high quality links can mean different things in different campaigns.