While the hundreds of factors that make

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For example, let’s imagine you own a pizza place in Sacramento, California with a one-page website that simply lists your menu items. You don’t rank very well for “gluten free pizza” even though it’s on your menu, and you seldom receive orders for this item. You decide to create a second page on your site to tell the story of how and why you make this type of pizza, and you carefully include keywords like “gluten free pizza crust” and “Sacramento” in the page’s tags and text.


A month later, your orders for this item triple, and when you check, you find that Google is now bringing up your new page for local customers seeking “gluten free pizza”. You’ve successfully taken an action that has influenced the search costa rica business email list engine to the benefit of your business. All local SEO and organic SEO basically comes down to this sort of experimentation, however complex a given strategy or tactic may be. Decades of such testing and clues from Google have enabled local SEOs to summarize Google’s local algorithm as having three main components: Proximity: the distance between a searcher and a business Relevance: the result that is the best match for the intent of the searcher’s query Prominence: how well-known and well-cited a business is, based on what Google has learned about it by their crawl of the Internet In practical terms, if I search for “gluten free pizza” while located in close proximity to the pizza place example, and Google finds the page you’ve created about this menu item with lots of relevant text on it, and Google has also found a lot of other websites referencing your gluten-free pizza (making it a prominent local resource), then your restaurant has a good chance of being shown to me as a result.


So, up Google’s several algorithms are secret, you’re standing on established ground by doing all you can to work on the relevance and prominence of your business so that Google returns it as a result to searchers within Google’s concept of appropriate proximity. 4. What are the benefits of local SEO? Diver underwater looking at some small fish and coral. Once you dive into local SEO in earnest, you can expect to find treasure.