When using a heat mapping tool

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Once you've targeted your underperformers, review the title tags and meta descriptions. Start out with the easy things, like are they getting truncated and your full message isn't showing up. But go beyond that and actually evaluate the language being used. Are you providing incentive for them to click on you versus a competitor? Is there a CTA? If not, try adding one. It can also be helpful to look at the pages that do have a high click-through rate and see what is written for their title and their description.


What's different and what could be moved from a high performer to a low performer to try to barbados business email list replicate those results? Know your audience The next step in conversion rate optimization is to know your audience. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Don't make assumptions and let the data help you along the way. Google Analytics, Google Tag Manager, and heat mapping tools, like Hotjar and Crazy Egg, can provide valuable insights to your customers and how they interact with your website.


, you can see how far users are typically scrolling down your page, and from that you can get a lot of different insights. For example, if they don't get very far down your page, but all your CTAs are in the footer, try moving a second CTA mid-page that might capture more of the audience that isn't getting all the way to the bottom. You can also use heat mapping tools to see where users usually click on the site.