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categories are going through

Posted: Thu Jan 02, 2025 10:48 am
by lopebix427
0 billion euros per year.

Most of these a series of complex periods. Thus, the 3% growth of the furniture sector in 2015 does not make up for the poor performances of 2013 (-1%) or 2014 (-6%). The household appliances sector is undoubtedly the one that is doing the best, despite an unfavourable context (the Football World Cup in Brazil). In this kenya telemarketing data context, it is still and always the telecommunications family that achieves the best performance (+7%).



Digital transformation


While the home equipment market as a whole is stagnating, this is not the case for the market share of each sales channel. According to Fevad (Federation of e-commerce and distance selling), nearly 5% of sales in this sector are made on the Internet, a figure that has increased by around 50% each year since 2012.

Today, nearly 35 million French people buy online , or 80% of all Internet users, and 6 million of them have done so using a mobile device (smartphone, tablet, etc.).

This redistribution of the cards is therefore to the detriment of traditional shops and stores which have not always been able to adapt to a new way of buying by consumers.



Developing your digital strategy