Father's Day: Generate more conversions and increase your revenue with these 5 strategies

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Father's Day is coming! The date, which until now did not represent major challenges for the online sales market, has started to gain more and more space in the homes (and wallets!) of thousands of Brazilians.

But before we talk about the strategies, it is necessary to understand a little more about the date and what it can represent for your online store's revenue.

Father's Day in numbers
In 2018, sales were the best in the last 6 years, with an estimated revenue of around 2.09 billion reais. In e-commerce, Father's Day generated more than 5.1 million orders, becoming the second largest seasonal date of the year – only behind Mother's Day.

And 2019 promises to be even better! A survey conducted cayman islands phone number database by Opinion Box in partnership with Social Miner revealed that 51% of respondents intend to go shopping for Father's Day in 2019. In terms of the amount spent, the average ticket will be R$298.

What about your online store?
After reading these numbers, you must be a little more excited about this date, right? But the main question is: is your store ready for Father's Day? What measures have you taken to improve the shopping experience for users on your page so far?

If your answers to these questions were “few” or “none”, pay attention! You may be missing out on a great opportunity to expand your business.

But don’t worry, the Guru has put together 5 strategies that will help you prepare your store and increase your revenue on this date. Want to know how? Check out the tips below!

#1 Attract new customers
Seasonal dates like Father’s Day are a great opportunity to attract new shoppers to your website. This is because people may have a harder time choosing a gift, which makes them more willing to try new stores and even other product categories.

Just as physical store windows are customized for special dates, your online store should follow the same principle. That’s why now is the time to focus on your sales stars!

#2 Recover old customers and expand your base
Do you know that customer who hasn’t bought anything from your store in over 3 months? Or the one who only bought one product and never came back to your store again? This might be the perfect opportunity to rekindle that relationship and show them products or services that might be of interest. You can also take advantage of the date to show them some new products and offer discounts to old customers – all with the aim of bringing this former buyer back to your active list.

Father's Day discount coupon

Strategy number 1 will also be used by your competitors, so nurturing your customer base is more than essential. Therefore, invest in email marketing campaigns, social media posts and personalized communications for this audience. Always remember: acquiring a new customer costs 5 times more than retaining an old one.

#3 Take care of your store’s infrastructure
This tip may seem obvious, but many stores make mistakes here. On special occasions, especially those involving gift exchanges, website traffic tends to increase considerably.

And what happens if you ignore this increase in traffic? Your store could go offline, disappointing dozens of potential buyers. Who has never been frustrated when accessing an e-commerce link after announcing a promotion and coming across the famous 503 error? We've all experienced it, the difference is that you can prevent your customer from going through the same thing.

Therefore, if you have an e-commerce, it is worth investing first in a secure domain, a good payment gateway or even a security firewall that can help you at this time. Another important point is to invest in effective customer support, which will help your consumers both before and after the sale.

But you don’t necessarily need to invest in all of these tools, since having an e-commerce isn’t always about having a virtual store . The most important thing, certainly, is to be prepared to deal with these conversions!

#4 Invest in creating ads and sponsored links
On Father's Day, hundreds of stores compete for the same space in Brazilians' wallets. And where does your store fit into this battle? In addition to the tips we mentioned above, you will also need another strategy to bring more people to your page. And more than that, get people to browse it.

Father's Day Survey

Investing in ads and sponsored links can be an excellent alternative to highlight your most important products and services and ensure they are accessed by the right person at the right time, through different types of segmentation.

In short, ads are a simple and effective way to reach your target audience. However, don't forget to set your campaign budget (daily and total) and, most importantly, measure the results of this investment. In this article, you can learn more about the importance of the source of sales and how to find out which ads are the most effective.

#5 Take advantage of the high volume of visits to generate more leads
This last tip is not necessarily linked to Father's Day, but rather to what you can achieve at the end of this date – as with all other seasonal celebrations. What you may not have realized (yet) is that with the high volume of visits, another golden opportunity arises in your hands!

Take advantage of the increased number of visits that occur during the period to register more leads for your base. To do this, you can use pop-ups, newsletters or even coupons to encourage registration. In other words, the important thing is to be able to collect as much information as possible about your leads and nurture them throughout the rest of the year.

Who knows, maybe this way you can expand your list of active customers, right?