One way to do this is to ask about any

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For example, a reply may be “yeah, that would work but….” then they will give you a glimpse into potential problems. So this may become “yeah, that would work but we’d need sign off from our compliance team” or “yeah, that would work but Jenny in our data team would need to review it first.” Off-topic ideas Following on from this, it’s important to get an early understanding of what topics they want to steer clear of.


Again, from experience, usual answers here may be fairly typical and not that helpful, mexico business email list such as a client wanting to steer clear of content that may be a bit risky or mention competitors. It’s not uncommon for companies to want to avoid political content being produced by a third party, even if the company doesn’t generally mind talking about political issues. To try and dig deeper, repeat the process above and give some examples to test the boundaries a little and see how they respond.


previous campaigns that have gone wrong, not worked or caused issues for them internally or externally. If you’re not dealing with the CEO, perhaps ask something like “if we wanted to produce an idea on this topic, what would your CEO say? How would she react?”. The additional benefit here is that you can start to see how internal dynamics between teams and the people above them works too.