The expectations of the connected consumer

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rs in the personal services sector, it is essential to set up appropriate communication to retain customers and to prospect new ones. Professional SMS campaigns meet this requirement to adapt to new consumers.




What must also be taken into account in the personal services market is that the client who signs the contract is rarely the one who will benefit from it.

Adults sign the assistance contract for very elderly parents dominican republic telemarketing data or the childcare contract for children. It is therefore necessary to adapt the form of communication and service provision to consumers who will favor trust, control and immediacy. The information will have to be clear, precise and in real time. In this regard, the Internet is the most judicious exchange system.



First criterion: trust
Let us recall that the Internet offers consumers the possibility of checking the e-reputation of a company before using its services. The majority of customers do not deprive themselves of this; they consult the opinions of Internet users and they use comparison engines. This element is of capital importance in the personal services sector.

A bad image on the web will dissuade prospects. Indeed, it is hard to imagine a person entrusting the keys to their home or the care of their child to a person who is not recommendable. In addition to e-reputation, Internet users are also sensitive to the identity of a brand; they distinguish a service more easily if it stands out from the crowd by displaying originality or a dynamic approach, in line with its time.