Unless a business is willing to move to a different
Posted: Thu Jan 02, 2025 8:58 am
So, the truth is, dubbing any factor #1 is an oversimplification we put up with for the sake of giving some order to the chaos of Google results. Proximity may be the dominant influence for some queries, but definitely not for all of them. Taking this into consideration, it could well be that our survey’s respondents who work at agencies are observing such a diversity of behavior from Google that they are losing confidence in pinning it all down to proximity as the leading factor.
And this leads me to my third theory. 3. Could a desire for control be at play here? Proximity can be problematic. In a separate question in our survey in which we asked whether Google’s emphasis on proximity was always generating high cyprus business email list quality results, only 38.6% of respondents felt satisfied. Most of us are frequently encountering local pack results that may be closest, but not best. This can leave agencies and business owners feeling a bit dubious about Google and even a bit helpless about acting in an environment that often ranks mere nearness over quality.
location which Google appears to be favoring for core search phrase targets, proximity isn’t really something you can optimize for. In this scenario, what is left to local business marketers that they can control? Of course — it’s GMB factors and reviews. You can control what you name your business, what categories you choose, your use of Google posts and Q&A, your photos, videos, and description. You can control your review acquisition campaigns and your rate and quality of owner responses.
And this leads me to my third theory. 3. Could a desire for control be at play here? Proximity can be problematic. In a separate question in our survey in which we asked whether Google’s emphasis on proximity was always generating high cyprus business email list quality results, only 38.6% of respondents felt satisfied. Most of us are frequently encountering local pack results that may be closest, but not best. This can leave agencies and business owners feeling a bit dubious about Google and even a bit helpless about acting in an environment that often ranks mere nearness over quality.
location which Google appears to be favoring for core search phrase targets, proximity isn’t really something you can optimize for. In this scenario, what is left to local business marketers that they can control? Of course — it’s GMB factors and reviews. You can control what you name your business, what categories you choose, your use of Google posts and Q&A, your photos, videos, and description. You can control your review acquisition campaigns and your rate and quality of owner responses.