Havas Market and Arnold Fullsix win the Arenal account

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Arenal , a Galician company specializing in the sale of beauty, health and wellness products , in full national expansion, has trusted Arnold Fullsix and Havas Market as strategic partners responsible for the development of its business strategy and digital activation, with the "full commerce 360" model and the creative and social media area under an omnichannel vision with the aim of growing its business.

This award represents a new example of the success of the Havas Village model, in which the selected agencies belonging to the Havas group will provide an integrated and efficient solution with clear added value. In this new stage with Arenal, Havas Market and Arnold Fullsix become its strategic partner, which will allow it to go a step further in establishing a solid positioning for the brand and its business.

The objective will be to work in an integrated manner during 2024 on the business strategy with the aim of achieving incremental sales through different proposed activations and the development of brand content, editorial calendar for all its social profiles (Instagram, TikTok, X and YouTube), including creative strategy, content generation, cobranding, social ads and community management.

Arenal's strategy will be led by a multidisciplinary team made up of different strategic profiles that will provide the brand with integrated service through the creative agency Arnold Fullsix in creativity and social , and from Havas Market with professionals specialized in digital business.

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