180 luxury brands that sell makeup, perfumery
Posted: Sat Dec 28, 2024 10:16 am
In this context, the market research company Netquest, through a panel of consumers, has just published a study in which it analyses the sales relationship of the main online stores in the sector with up to 180 luxury brands that sell makeup, perfumery, skin and hair care products, and personal hygiene products . The online sales websites participating in the report are: Perfume's Club, Arenal, Douglas, Druni and Primor.
The study, which takes indicators from the cambodia telephone number data period between October 2018 and October 2019, ranks Perfume's Club as the most valuable online store in terms of sales for the most luxurious brands . In fact, 78% of the total sales volume of beauty products in the Palma de Mallorca-based e-commerce corresponds to luxury brands. Closely followed by Douglas (72%) and, further behind, Primor (17.5%).
Looking at the average basket of consumers who buy beauty products in online stores, although they tend to buy a higher number of products per ticket at Primor (6.5 units per order) and Arenal (5 units per order), the outlay is much higher at Perfume's Club, where the average price of the basket amounts to €60.2 for an average of 3 products purchased . Its closest competitor in this indicator is Arenal, with almost €20 less value in the basket (€40.7 on average).
These Netquest results suggest that Perfume's Club is the consumer's preferred choice for purchasing beauty products that have a higher value. This trend is also influenced by its extensive catalogue, made up of more than 25,000 references from the main luxury brands, which raises the average product price to €20.22, making it its number one distributor. Behind it are Douglas (€17.23), Promofarma (€12.42), the king of retail Amazon (€11), Maquillalia (€6.40), Kikocosmetics (€5.88) and Primor (€5.64).
The study, which takes indicators from the cambodia telephone number data period between October 2018 and October 2019, ranks Perfume's Club as the most valuable online store in terms of sales for the most luxurious brands . In fact, 78% of the total sales volume of beauty products in the Palma de Mallorca-based e-commerce corresponds to luxury brands. Closely followed by Douglas (72%) and, further behind, Primor (17.5%).
Looking at the average basket of consumers who buy beauty products in online stores, although they tend to buy a higher number of products per ticket at Primor (6.5 units per order) and Arenal (5 units per order), the outlay is much higher at Perfume's Club, where the average price of the basket amounts to €60.2 for an average of 3 products purchased . Its closest competitor in this indicator is Arenal, with almost €20 less value in the basket (€40.7 on average).
These Netquest results suggest that Perfume's Club is the consumer's preferred choice for purchasing beauty products that have a higher value. This trend is also influenced by its extensive catalogue, made up of more than 25,000 references from the main luxury brands, which raises the average product price to €20.22, making it its number one distributor. Behind it are Douglas (€17.23), Promofarma (€12.42), the king of retail Amazon (€11), Maquillalia (€6.40), Kikocosmetics (€5.88) and Primor (€5.64).