71% of e-commerce affected by the current economic situation
Posted: Sat Dec 28, 2024 9:44 am
According to data from the latest study conducted by PrestaShop , 57% of affected merchants have reconsidered their business plan to adapt to the current economic situation. This context is supported by the fact that 71% of online stores are affected by the economic situation.
In Spain, 66% of merchants have already implemented measures to remain competitive . Promotions, price increases and cost control are some of the solutions to this situation. PrestaShop tunisia telephone number data points out that its merchants reached 24 billion, with an increase of 9%.
These expectations could be jeopardised by the intensification of the global economic crisis, as e-commerce solution merchants say. On an international scale, customer loss (45%) and lower conversion rates (41%) are among the main problems reported by merchants.
In Spain, the trend is more pronounced, with almost 46% of merchants affected and experiencing customer losses, and 27% are experiencing lower conversion rates.
In addition to the impact on sales, many retailers are also having to deal with the consequences of the economic situation on their business. On an international scale, the main impacts are increased costs (for almost 71% of retailers), the supply of raw materials (53%) and logistics problems (35%).
Spanish online stores confirm the international trend: 44% of them choose to increase their prices and 45% to control their expenses in order to cope with the economic situation. In addition, 35% have increased promotional activity.
In Spain, 66% of merchants have already implemented measures to remain competitive . Promotions, price increases and cost control are some of the solutions to this situation. PrestaShop tunisia telephone number data points out that its merchants reached 24 billion, with an increase of 9%.
These expectations could be jeopardised by the intensification of the global economic crisis, as e-commerce solution merchants say. On an international scale, customer loss (45%) and lower conversion rates (41%) are among the main problems reported by merchants.
In Spain, the trend is more pronounced, with almost 46% of merchants affected and experiencing customer losses, and 27% are experiencing lower conversion rates.
In addition to the impact on sales, many retailers are also having to deal with the consequences of the economic situation on their business. On an international scale, the main impacts are increased costs (for almost 71% of retailers), the supply of raw materials (53%) and logistics problems (35%).
Spanish online stores confirm the international trend: 44% of them choose to increase their prices and 45% to control their expenses in order to cope with the economic situation. In addition, 35% have increased promotional activity.