Programmatic and context, the match that all advertising with defined objectives needs

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Programmatic advertising helps advertisers reach their target audience. It is a tool that helps brands gain visibility in everything that the digital realm contains. In fact, semantic cognitive technology allows you to connect with your target audience in your programmatic campaigns, choosing the content in which you want your campaign to be displayed based on its objectives and your audience. In this way, brands manage to avoid news with a negative outlook.

Without a doubt, programmatic has arrived in the malaysia telephone number data advertising sector to stay, as it is an exceptional way for companies to control the content that they want to avoid in their ads. In this context, IAS arrives to discuss the keys that you need to understand this new advertising paradigm and to bring a tool as useful as context analysis to all advertisers interested in improving the personalization of their messages.

And it does so through a round table held in person and moderated by Javier Piedrahita, CEO & Founder of MarketingDirecto.com . Among the attendees were Sara del Canto , Sales Manager of IAS Spain & Portugal; Benito Marín , Senior Manager, Customer Success of IAS Spain & Portugal; Esther Morell , Marketing Manager at Samsung; Carlos Fernández Guerra , Digital & Social Media Director of Iberdrola; Luigi Surace , Marketing Director of MSC Cruises; Marta Lucas , Marketing Director at Fagor Electrodomésticos; and Jorge Alonso , Marketing Director Iberia at Bonduelle. They all shared ideas and experiences with contextual targeting.