TikTok launches its new STEM feed in Europe for science, technology, engineering and mathematics content

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Across Europe, more than 150 million people access TikTok to express themselves, entertain themselves, create content, present their businesses or brands, or even educate themselves and discover new things. Within the platform, certain hashtags have gone viral, such as #BookTok , which has become a literary phenomenon, encouraging the community to share their love of reading, helping writers reach a wider audience. Similarly, #LearnWithTikTok is another movement within the platform that seeks to encourage the community to learn everything from local languages ​​to ancient history.

In this sense, and aware of the great reach that content shared on TikTok can have, the platform has launched a new feed dedicated to STEM , dedicated to science, technology, engineering and mathematics content throughout Europe . The launch of this new feed comes with the intention of promoting continuous discovery on TikTok and connecting a dynamic community of people around shared interests.

The feed is now live in the UK and Ireland , where users can now click on the STEM feed, alongside the For You Feed, to open up a world of knowledge from respected experts in their field. While it is not currently available in Spain , it is expected to be available in the coming weeks.

“We believe discovery is essential to the TikTok experience, and we’re always looking to help our community discover new and relevant content by introducing new and entertaining formats. We hope the launch of the STEM feed across Europe will inspire a new generation of engineers, mathematicians and science enthusiasts!” says Marlène Masure, General Manager of Operations, TikTok EMEA.

Verified content
This feed will feature English content with machine-translated subtitles that will be verified by two independent organizations . Some content creators who are already sharing STEM-related content such as @big.manny1 , who inspires young scientists with his own experiments, particle physics @particleclara , who shares her work at CERN’s Large Hadron Collider, and @NewScientist magazine , which takes us on a journey into space, will be some of those featured in this feed.

“We believe discovery is essential to the TikTok experience, and we’re always looking to help our community discover new and relevant content by introducing new and entertaining formats. We hope the launch of the STEM feed across Europe will inspire a new generation of engineers, mathematicians and science enthusiasts!” said content creator Clara Nellist (@particleClara) .


TikTok encourages users to engage with STEM content
The arrival of this feed in Europe follows the success of the STEM feed in the United States , which has bulgaria whatsapp data seen global growth of science, technology, engineering and mathematics content by 24% since its launch. Meanwhile, educational communities have been showing an upward trend for some time on the platform , taking into account that in the last three years almost 15 million STEM-related videos have been published worldwide .

Additionally, to encourage young people to explore these topics, those under 18 will have the STEM feed activated by default, although they can still adjust the content settings in the app if they wish. Meanwhile, those over 18 who are looking for an enriching source of content can activate the STEM feed by accessing the content settings from within the app itself.

TikTok feed STEM
To support content shared in the STEM feed, TikTok is expanding its partnerships with Common Sense Networks and Poynter Institute to cover the European area. Common Sense Networks will evaluate all content to ensure it is appropriate for the STEM feed, and Poynter will assess the reliability of the information presented. If content fails both checkpoints, it will not be eligible for inclusion in the STEM feed.

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