Types of metaverses and examples

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rUparaHmaN017
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Types of metaverses and examples

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There are many types of metaverses, but we must start from a basic differentiation. On the one hand, there are centralized metaverses . “They are those that have an owner and everything you can buy within that environment is not your property , but rather the property of the owner of the metaverse,” says Marc Pérez.

Within this field, it is worth highlighting the presence of video game titles such as the aforementioned Fortnite, a virtual space in which you can interact with people, buy accessories and which can list of tongliao cell phone numbers be themed if a brand wants to take action.

"There are very powerful brands that are basing their business model on entering this video game and selling through other brands entering their space in the same," says the professional. On the other hand, we find metaverses, “mass virtual online spaces in which cutting-edge technologies are used.” The best-known and greatest example of these is the world of video games, where brands are developing advertising campaigns.

The CEO points out that they have started with video games, social networks and young people "because it is the best breeding ground and experiment to understand virtual behaviour patterns and then create generic examples."


He then goes on to point out that the change in user behaviour in the virtual environment must be understood, since, as he emphasises, "he prefers to buy a virtual weapon that is not his and in a game in which if that weapon dies it is worthless, which is nothing more than speculation, rather than buying that replica or a football in real life."
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