AI is already a technology perfectly
Posted: Sat Dec 28, 2024 8:22 am
Generative AI has an absolutely overwhelming influence on all areas of activity. Few sectors are immune to the powerful disruption that lies within the bowels of this technology. And the marketing and advertising sector is undoubtedly one of the sectors most strongly shaken by generative AI, but what is the impact of this technology on the influencer marketing industry in particular? The report “AI as a Creative Muse: How Generative AI is Influencing the Creator Economy” by the influencer marketing agency Billion Dollar Boy revolves around this question.
To carry out this research, Billion Dollar Boy interviewed 4,000 consumers, 1,000 content creators and 1,000 marketing professionals in the United States and the United Kingdom.
The study shows that the majority of marketers (75%) and influencers (69%) firmly believe that generative AI will be a positive disruptive force in the so-called “creator economy.” Consumers, on the other hand, are less enthusiastic. However, the proportion of consumers who believe that generative AI will positively influence influencer marketing (34%) is lower than the percentage of consumers who are wary of its potentially beneficial impact (18%).
80% of marketers and 74% of creators believe that generative AI will boost the quality of content generated by influencer marketing. Among consumers, however, this percentage drops to 35%.
Along the same lines, 82% of marketing professionals, 74% of influencers and 35% of consumers also predict that generative AI will boost the diversity of influencer marketing.
Since generative AI can potentially give rise to a new style of content that can stand out from the crowd in a user’s social media feed, 60% of consumers actually say they prefer AI-generated content to traditional influencer-generated content (a finding that flies in the face of the general public’s usual wariness of generative AI). And 81% of influencers also admit that AI-generated content also translates into better engagement rates.
integrated into the influencer marketing industry
Content creators , on the other hand, consider generative AI to be a tool capable of easing their workload (79%) and speeding up content creation processes (82%).
It is also worth noting that generative AI is already a mainstream technology in the influencer marketing industry. 92% of marketers and 91% of creators have already adopted this technology.
Furthermore, the effectiveness of AI-generated content in the influencer marketing arena has led 70% of bulgaria whatsapp lead marketers to decide to increase investment in this type of content over the past year . And 70% also plan to boost investment throughout this year.
78% of creators predict that the use of generative AI will boost their earnings. And 65% of marketers are, not surprisingly, willing to pay more for influencer content in which generative AI has been involved.
Even though the creator economy is generally optimistic about generative AI, it also sees a few dark clouds on the horizon. 79% of influencers fear that AI will lead to an increase in the number of content creators (and therefore competition), and 86% also foresee an increase in the volume of content generated by influencers.
Consumers, marketers and creators alike overwhelmingly support the need for clearer regulation of the use of generative AI in the influencer marketing industry. And while 100% transparent labelling of AI-generated content is among the top concerns of consumers and marketers, it is much less relevant to creators. And yet 61% of consumers admit to not being clear on whether or not generative AI has been used in the influencer content they are confronted with.
To carry out this research, Billion Dollar Boy interviewed 4,000 consumers, 1,000 content creators and 1,000 marketing professionals in the United States and the United Kingdom.
The study shows that the majority of marketers (75%) and influencers (69%) firmly believe that generative AI will be a positive disruptive force in the so-called “creator economy.” Consumers, on the other hand, are less enthusiastic. However, the proportion of consumers who believe that generative AI will positively influence influencer marketing (34%) is lower than the percentage of consumers who are wary of its potentially beneficial impact (18%).
80% of marketers and 74% of creators believe that generative AI will boost the quality of content generated by influencer marketing. Among consumers, however, this percentage drops to 35%.
Along the same lines, 82% of marketing professionals, 74% of influencers and 35% of consumers also predict that generative AI will boost the diversity of influencer marketing.
Since generative AI can potentially give rise to a new style of content that can stand out from the crowd in a user’s social media feed, 60% of consumers actually say they prefer AI-generated content to traditional influencer-generated content (a finding that flies in the face of the general public’s usual wariness of generative AI). And 81% of influencers also admit that AI-generated content also translates into better engagement rates.
integrated into the influencer marketing industry
Content creators , on the other hand, consider generative AI to be a tool capable of easing their workload (79%) and speeding up content creation processes (82%).
It is also worth noting that generative AI is already a mainstream technology in the influencer marketing industry. 92% of marketers and 91% of creators have already adopted this technology.
Furthermore, the effectiveness of AI-generated content in the influencer marketing arena has led 70% of bulgaria whatsapp lead marketers to decide to increase investment in this type of content over the past year . And 70% also plan to boost investment throughout this year.
78% of creators predict that the use of generative AI will boost their earnings. And 65% of marketers are, not surprisingly, willing to pay more for influencer content in which generative AI has been involved.
Even though the creator economy is generally optimistic about generative AI, it also sees a few dark clouds on the horizon. 79% of influencers fear that AI will lead to an increase in the number of content creators (and therefore competition), and 86% also foresee an increase in the volume of content generated by influencers.
Consumers, marketers and creators alike overwhelmingly support the need for clearer regulation of the use of generative AI in the influencer marketing industry. And while 100% transparent labelling of AI-generated content is among the top concerns of consumers and marketers, it is much less relevant to creators. And yet 61% of consumers admit to not being clear on whether or not generative AI has been used in the influencer content they are confronted with.