Which keywords are driving online sales and which are hurting them?
Posted: Sat Dec 28, 2024 6:53 am
There are millions of products competing for buyers' attention. This means that the words used in the sales title play a much more important role than we imagine. According to an analysis of 11,000 products by Sortlist , these are the conclusions about which words sell best .
“Certified and recognized by” (307.66%), “found naturally” (103.02%), “included” (134.68%), “provides consistent quality” (87.25%) and “up to 24 hours” (74.82%) are some of the terms that drive online sales the most and the percentage by which they do so . Furthermore, it is shown that product titles do not exceed 135 characters . Another variable is the length of the product description compared to its benin whatsapp data price . In this case, there is no direct correlation, but for low-cost products, product descriptions should not be longer than 200 words . For higher-cost products, they should at least be between 300 and 400 words.
On the other hand, six emojis would be just the right amount to significantly increase sales. To optimize SEO, you should include relevant keywords, listings, and bold text in product descriptions.
Knowing all this, we leave you with an example of what would be a perfect ad for Amazon that Sortlist includes in its study:
These are the keywords and phrases that are hurting online sales (and the percentage of them)
These are the keywords that indicate “premium” products versus “low cost”
Adjectives such as genuine, powerful or durable are indicative of a premium product . “Incorporated” is the top keyword and the leader in luxury in terms of price and average online purchase.
On the other hand, words like reusable, perfect or natural end up indicating low performance, a low-cost product , and therefore, a low number of sales.
If you are interested in learning more about the topic, we provide the complete study with further details here !
“Certified and recognized by” (307.66%), “found naturally” (103.02%), “included” (134.68%), “provides consistent quality” (87.25%) and “up to 24 hours” (74.82%) are some of the terms that drive online sales the most and the percentage by which they do so . Furthermore, it is shown that product titles do not exceed 135 characters . Another variable is the length of the product description compared to its benin whatsapp data price . In this case, there is no direct correlation, but for low-cost products, product descriptions should not be longer than 200 words . For higher-cost products, they should at least be between 300 and 400 words.
On the other hand, six emojis would be just the right amount to significantly increase sales. To optimize SEO, you should include relevant keywords, listings, and bold text in product descriptions.
Knowing all this, we leave you with an example of what would be a perfect ad for Amazon that Sortlist includes in its study:
These are the keywords and phrases that are hurting online sales (and the percentage of them)
These are the keywords that indicate “premium” products versus “low cost”
Adjectives such as genuine, powerful or durable are indicative of a premium product . “Incorporated” is the top keyword and the leader in luxury in terms of price and average online purchase.
On the other hand, words like reusable, perfect or natural end up indicating low performance, a low-cost product , and therefore, a low number of sales.
If you are interested in learning more about the topic, we provide the complete study with further details here !