Content is King
Posted: Sat Dec 28, 2024 6:28 am
Content production — articles, guides, webinars, video tutorials — is resource-intensive, but pays off in audience loyalty and its reusability. With content on one topic, you can go to different platforms: make posts with cards for social networks, videos for platforms, SEO articles for posting on the company's website, and also build funnels in mailings (including in messengers and social networks).
Anastasia Sheremeeva noted that content is now elevated above performance promotion at Aitarget One. The marketing team works in conjunction with content + paid advertising — promoting posts, webinars, and blog articles.
At the end of 2021, Aitarget One got serious about SEO. It has paid off in the last couple of months, with the company gaining clients through organic traffic.
High-quality content on the site increases search traffic. Plus, native banners and various company offers can be added to articles that users are actively searching for.
Sergey Andryashkin (SberCloud) recalled another content trend — the revival of brand media, and recommended "reincarnating" company blogs. Own media works well for recognition and increases trust. The speaker cited the familiar to many T-Zh from Tinkoff as an example.
Guests of the discussion
The guests took part in the discussion: asked questions, shared their cases.
Photo: Ubusiness
Changes in the video advertising
Alexey Gertsik from Nectarin said that the agency's clients are benefits of using our homeowner database effectively using advertising in Yandex Video. Users go from the search to the "Video" tab, watch videos and respond to ads that are embedded in the search results feed.
media advertising Yandex Direct
Advertising in Yandex Video
— For Russian YouTube bloggers, advertising integrations into videos have become almost the only source of income after monetization was disabled, — noted Anastasia Batsueva (START video service). — Those who do not want to shoot original advertising for brands or are looking for quick money, began to embed pre-rolls into their videos (that is, use ready-made company advertising). If you were going to place video advertising with bloggers, which you previously launched through Google Ads, — think twice. According to the platform's rules, authors are prohibited from using advertising formats that YouTube itself offers.
— And now there is a lot of talk about the return of platforms, for example, TikTok, — said Anastasia Sheremeeva from Aitarget One. — We believe that you should not delude yourself with hopes. Anything can happen. You should not wait, you need to focus on the tools available right now and look for new opportunities.
Anastasia Sheremeeva noted that content is now elevated above performance promotion at Aitarget One. The marketing team works in conjunction with content + paid advertising — promoting posts, webinars, and blog articles.
At the end of 2021, Aitarget One got serious about SEO. It has paid off in the last couple of months, with the company gaining clients through organic traffic.
High-quality content on the site increases search traffic. Plus, native banners and various company offers can be added to articles that users are actively searching for.
Sergey Andryashkin (SberCloud) recalled another content trend — the revival of brand media, and recommended "reincarnating" company blogs. Own media works well for recognition and increases trust. The speaker cited the familiar to many T-Zh from Tinkoff as an example.
Guests of the discussion
The guests took part in the discussion: asked questions, shared their cases.
Photo: Ubusiness
Changes in the video advertising
Alexey Gertsik from Nectarin said that the agency's clients are benefits of using our homeowner database effectively using advertising in Yandex Video. Users go from the search to the "Video" tab, watch videos and respond to ads that are embedded in the search results feed.
media advertising Yandex Direct
Advertising in Yandex Video
— For Russian YouTube bloggers, advertising integrations into videos have become almost the only source of income after monetization was disabled, — noted Anastasia Batsueva (START video service). — Those who do not want to shoot original advertising for brands or are looking for quick money, began to embed pre-rolls into their videos (that is, use ready-made company advertising). If you were going to place video advertising with bloggers, which you previously launched through Google Ads, — think twice. According to the platform's rules, authors are prohibited from using advertising formats that YouTube itself offers.
— And now there is a lot of talk about the return of platforms, for example, TikTok, — said Anastasia Sheremeeva from Aitarget One. — We believe that you should not delude yourself with hopes. Anything can happen. You should not wait, you need to focus on the tools available right now and look for new opportunities.