Search engine optimization in medicine
Posted: Sat Dec 28, 2024 6:28 am
SEO optimization of a medical website is the main tool for getting free traffic. In this topic, EAT ranking factors are heavily used, which are not always easy to implement on a website. These are the factors of "expertise, trust and authority" (Expertise-Authority-Trustworthiness) of a website in its niche, which were developed in Google. However, Yandex also pays attention to them.
The peculiarities of the Russian-language search engine include a love for large sites with a large number of pages. Yandex considers such resources to be of higher quality, since it is easier for the user to find what find investor through investor database they need without returning to the search. Of course, only large network clinics can create huge sites. However, a large share of Yandex search results is traditionally occupied by medical aggregator sites. Therefore, smaller organizations and private specialists should advance not only in the search, but also within such aggregator sites as prodoctorov, probolezny and others. Here is what else can be done.
Show your expertise: the content on the site should be unique, well-written, with a logical structure. Provide cases from medical practice, talk about the research and observations you have conducted.
Demonstrate authority: the clinic's website should present employees, their photos, information about education, professional achievements and interests, specialization. Use personal brands of doctors who have pages on social networks, publications on other resources or in the media.
Users should trust you, that is, not just spend time on the site, but close their needs. That is, not return to the search, but make an appointment, order a call back, add services to the basket. Develop a loyalty program for patients, motivate them to write positive reviews both on the site and on third-party resources.
The peculiarities of the Russian-language search engine include a love for large sites with a large number of pages. Yandex considers such resources to be of higher quality, since it is easier for the user to find what find investor through investor database they need without returning to the search. Of course, only large network clinics can create huge sites. However, a large share of Yandex search results is traditionally occupied by medical aggregator sites. Therefore, smaller organizations and private specialists should advance not only in the search, but also within such aggregator sites as prodoctorov, probolezny and others. Here is what else can be done.
Show your expertise: the content on the site should be unique, well-written, with a logical structure. Provide cases from medical practice, talk about the research and observations you have conducted.
Demonstrate authority: the clinic's website should present employees, their photos, information about education, professional achievements and interests, specialization. Use personal brands of doctors who have pages on social networks, publications on other resources or in the media.
Users should trust you, that is, not just spend time on the site, but close their needs. That is, not return to the search, but make an appointment, order a call back, add services to the basket. Develop a loyalty program for patients, motivate them to write positive reviews both on the site and on third-party resources.