Content types by format

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A case is a story about working on a project. Such publications tell about what client task the company solved, what difficulties it encountered in the process, and what tools it used to cope with them. Cases demonstrate expertise and experience.
A guide is a manual or instruction on a topic related to your niche. For example, a digital agency can publish an article on how to effectively buy advertising on Telegram. Thanks to such content, potential clients will understand that you understand this issue and may turn to you for a solution to a similar problem.
A press release is a short piece of news from a company. With the help of such content, you can declare yourself in the media.
An article is a textual coverage of a topic. You are currently reading such material.
Infographics is a graphic presentation of information. You can see such content, for example, on social networks: publications consist of cards.
A webinar is an online educational broadcast where the speaker gives participants new knowledge and skills. Free webinars can be used to advertise paid products or services.
Videos — entertaining videos, product or service reviews. In 2023, the vertical video format is especially popular - Shorts on YouTube, VK Clips.
A newsletter is a letter or a chain of letters that a potential client receives via email or messenger. Guides, cases, and other publications can be published in this format.
Read also: Marketing trends in 2023
Goals and objectives of content marketing
Content marketing helps solve image and economic business problems.

Builds brand reputation. Content can be used to convey the values what is a loan? ​​that a company communicates to its audience. For example, a brand of eco-fur coats emphasizes in its publications that the production of its products is harmless to animals. As a result, consumers will associate the company's image with caring for nature.

Content marketing also helps to demonstrate expertise and professionalism. For example, a dental care store might publish articles on how to choose the right toothbrush and toothpaste.

Attracts and retains customers. In publications, you can unobtrusively reveal the benefits of the product and encourage potential customers to buy. And if users like your social media community or blog, they will subscribe and read posts regularly. This means that the chance that they will buy the product from you will increase.

Collects feedback. Content marketing helps maintain contact with the audience. Comments on articles, likes and reposts help understand how interested users are in a particular topic or product in general.