6 tips for finding new clients
Posted: Sat Dec 28, 2024 6:06 am
Finding new customers is essential for the development of a brand or a business. Convincing new prospects, converting them into customers and retaining them are the 3 steps to effectively develop your customer base and market share.
But consumers are fickle, they don't hesitate to change their favorite brand depending on the opportunities. This can be seen as a threat to your existing customer base but it is also an opportunity to expand your customer base . Let's discover together how to find new customers through local communication .
1. Determine your targets
2. Work on your local SEO
3. Be active on social media
4. Manage your customer reviews
5. Invest in geolocalized advertising
6. Don't forget local print communication
Conclusion
Finding new customers, determining targets
1. Determine your targets
To attract new customers , you need to determine costa rica mobile phone number list your targets. Start by defining your personas and profiling them. Who are they? What are their interests? Their income levels? etc. This will help you specify your core target , your primary target and your secondary targets .
Good targeting is the basis of a successful proximity communication strategy because it allows you to adapt messages to the interests of your prospects. As proof, the personalization of communications allows you to obtain a ROI 5 to 8 times higher 1 .
By knowing your target well, you can offer them local communications that use their own decision-making levers and remove obstacles.
Let’s say you sell glasses and you’re targeting mothers for a new design. They have young children and work full time. You’ll convince them by highlighting your virtual reality testing service. This saves them valuable time and then comes to your store to do the final tests quickly. Plus, your point of sale is located right on the road between the nanny and their homes! By knowing the needs of your target, you’ve attracted new customers to the store !
local seo find new customers
2. Work on your local SEO
To develop your local reputation with new customers, you need to make it easy for them to find you when they search for a local business online.
To do this, you need to focus on local SEO . Know that when looking for a local business, looking on the Internet is the first reflex of 97% of consumers 2 . It would be a shame if they didn't see you. To fuel this online presence , you need to create Google listings, local pages on social networks and pages on local online directories.
google my business profile find new customersExample of a Google My Business listing
Also think about the local SEO of your website by working on local pages with stores locator and products locator.
Optimized local SEO increases your visibility among Internet users and therefore attracts new customers . In fact, 85% of local businesses consider SEO to be the most effective customer acquisition tactic 3 . No need to prove the benefits of this local communication technique !
social networks find new customers
3. Be active on social media
As you might expect, social networks have become essential for finding new customers . They allow you to show a dynamic and modern company. Unless you sell senior protection, chances are you will come across your prospects on Facebook, Instagram or TikTok.
Did you know that 72% of companies have increased their turnover and in-store traffic thanks to social networks 4 ? And that 56% of sales professionals use social networks to find new prospects 5 ? It is therefore a privileged channel to develop your customer base .
To be effective, you need to implement a local communication strategy on these networks. Talk about the daily life of the points of sale, the local teams, your private sales, etc. The idea is to be present whether in posts, stories or even real ones.
Keep in mind that if a follower comments on one of your posts, their message will be seen by their network. You can also encourage them to tag their friends under your posts, for example during a contest.
competition game to find new customers
Example of a competition organized on Instagram
By increasing your local visibility and benefiting from the interaction (and therefore the recommendation) of your followers, you attract new customers .
customer reviews find new customers
4. Manage your customer reviews
Managing customer reviews is an important part of local communication to find new prospects .
Remember that your customers are your first ambassadors. A consumer can be convinced by your customer reviews as much as if he receives a recommendation from his friends. This is even more true for the younger generation with 91% of millennials who trust online reviews as much as their friends or family 6 .
To have efficient customer review management , you must start by collecting as many customer reviews as possible through automation. The more comments you have, the more convincing you will be to future customers .
But consumers are fickle, they don't hesitate to change their favorite brand depending on the opportunities. This can be seen as a threat to your existing customer base but it is also an opportunity to expand your customer base . Let's discover together how to find new customers through local communication .
1. Determine your targets
2. Work on your local SEO
3. Be active on social media
4. Manage your customer reviews
5. Invest in geolocalized advertising
6. Don't forget local print communication
Conclusion
Finding new customers, determining targets
1. Determine your targets
To attract new customers , you need to determine costa rica mobile phone number list your targets. Start by defining your personas and profiling them. Who are they? What are their interests? Their income levels? etc. This will help you specify your core target , your primary target and your secondary targets .
Good targeting is the basis of a successful proximity communication strategy because it allows you to adapt messages to the interests of your prospects. As proof, the personalization of communications allows you to obtain a ROI 5 to 8 times higher 1 .
By knowing your target well, you can offer them local communications that use their own decision-making levers and remove obstacles.
Let’s say you sell glasses and you’re targeting mothers for a new design. They have young children and work full time. You’ll convince them by highlighting your virtual reality testing service. This saves them valuable time and then comes to your store to do the final tests quickly. Plus, your point of sale is located right on the road between the nanny and their homes! By knowing the needs of your target, you’ve attracted new customers to the store !
local seo find new customers
2. Work on your local SEO
To develop your local reputation with new customers, you need to make it easy for them to find you when they search for a local business online.
To do this, you need to focus on local SEO . Know that when looking for a local business, looking on the Internet is the first reflex of 97% of consumers 2 . It would be a shame if they didn't see you. To fuel this online presence , you need to create Google listings, local pages on social networks and pages on local online directories.
google my business profile find new customersExample of a Google My Business listing
Also think about the local SEO of your website by working on local pages with stores locator and products locator.
Optimized local SEO increases your visibility among Internet users and therefore attracts new customers . In fact, 85% of local businesses consider SEO to be the most effective customer acquisition tactic 3 . No need to prove the benefits of this local communication technique !
social networks find new customers
3. Be active on social media
As you might expect, social networks have become essential for finding new customers . They allow you to show a dynamic and modern company. Unless you sell senior protection, chances are you will come across your prospects on Facebook, Instagram or TikTok.
Did you know that 72% of companies have increased their turnover and in-store traffic thanks to social networks 4 ? And that 56% of sales professionals use social networks to find new prospects 5 ? It is therefore a privileged channel to develop your customer base .
To be effective, you need to implement a local communication strategy on these networks. Talk about the daily life of the points of sale, the local teams, your private sales, etc. The idea is to be present whether in posts, stories or even real ones.
Keep in mind that if a follower comments on one of your posts, their message will be seen by their network. You can also encourage them to tag their friends under your posts, for example during a contest.
competition game to find new customers
Example of a competition organized on Instagram
By increasing your local visibility and benefiting from the interaction (and therefore the recommendation) of your followers, you attract new customers .
customer reviews find new customers
4. Manage your customer reviews
Managing customer reviews is an important part of local communication to find new prospects .
Remember that your customers are your first ambassadors. A consumer can be convinced by your customer reviews as much as if he receives a recommendation from his friends. This is even more true for the younger generation with 91% of millennials who trust online reviews as much as their friends or family 6 .
To have efficient customer review management , you must start by collecting as many customer reviews as possible through automation. The more comments you have, the more convincing you will be to future customers .