ISPs flag sudden spikes as suspicious
Posted: Thu Dec 26, 2024 10:40 am
Instead of, “We’ve launched new products” say, “Hey Jane, based on your last purchase, you’ll love these!” Write Emails That Speak Directly to Your Audience Writing emails isn’t just about great copy—it’s about creating moments that matter: Use Conversational Language: Write as if you’re speaking to a friend. For example, instead of saying, “Our product is the market leader,” say, “We think you’ll love this because it solves [specific problem].” Create Hooks: The first line of your email is just as important as the subject line. Start with a question, bold statement, or relatable anecdote. CTA That Feels Natural: Your call-to-action (CTA) should flow naturally within the email.
Avoid pushy phrases like “BUY NOW!” Instead, try something like, “Take a look and see what you think.” Keep your tone aligned with your audience. A SaaS audience might prefer professional yet friendly benefits of using band database language, while a Gen Z audience might appreciate humor and emojis more. Focus on Best Deliverability Practices From Day One Even the best email content is useless if it doesn’t land in the inbox. Here’s how to optimize deliverability: Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to signal to ISPs that your emails are legitimate. Warm Up Your Domain: Gradually increase your email-sending volume, especially if you’re using a new domain.
Monitor Reputation: Use tools like Google Postmaster to track your domain’s health. Clean Your Email Lists: Consistently prune inactive or invalid emails from your list using a tool like Clearout. This ensures your sender reputation remains strong. Must read: Reasons for low deliverability & how to fix it! Avoid Spammy Content, and Follow Email Design Guidelines Sometimes even when you do everything right a small mistake can lead to your emails getting flagged as spam. Here are some absolute no-no if you want to avoid landing into spam folder.
Avoid pushy phrases like “BUY NOW!” Instead, try something like, “Take a look and see what you think.” Keep your tone aligned with your audience. A SaaS audience might prefer professional yet friendly benefits of using band database language, while a Gen Z audience might appreciate humor and emojis more. Focus on Best Deliverability Practices From Day One Even the best email content is useless if it doesn’t land in the inbox. Here’s how to optimize deliverability: Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to signal to ISPs that your emails are legitimate. Warm Up Your Domain: Gradually increase your email-sending volume, especially if you’re using a new domain.
Monitor Reputation: Use tools like Google Postmaster to track your domain’s health. Clean Your Email Lists: Consistently prune inactive or invalid emails from your list using a tool like Clearout. This ensures your sender reputation remains strong. Must read: Reasons for low deliverability & how to fix it! Avoid Spammy Content, and Follow Email Design Guidelines Sometimes even when you do everything right a small mistake can lead to your emails getting flagged as spam. Here are some absolute no-no if you want to avoid landing into spam folder.