Optimize your email for mobile

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Article updated 2 years ago by NewsMDirector
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Did you know that 87% of mobile phones in Spain are smartphones? An impressive figure that clearly shows the need to optimize email for mobile and create specific content for mobile devices.

Adapting emails to mobile devices is essential. Most users read their emails on their mobile devices, so if you are not ready for this technology you will be missing out on opportunities. A truly effective email is one belize whatsapp phone numbers that reaches the customer where they are, and the customer is on mobile devices.

TABLE OF CONTENTS
Why optimize your email for mobile?
Responsive design for Email Marketing, the ideal solution?
Tricks to optimize email for mobile
Light weight and fast charging
Conciseness in content
Take care of the landing page
Elements that can be handled with the fingers
Think small screens
Why optimize your email for mobile?
We live in a time when mobile technology is the main means of communication in the market. The report on Mobile in Spain and in the World 2015 by ditrendia is clear about the importance of mobile phones for communication and marketing.

According to the report, there are 7.3 billion mobile devices in the world . This study also shows that 100% of users who connect to the Internet in Spain do so from mobile phones, as one of the platforms. In addition, 87% of mobile terminals in Spain are smartphones.

But these are not the only data that suggest that the importance of mobile technology is increasing. Daily exposure time in front of a mobile screen was 177 minutes compared to 168 minutes for television. 77% of Spaniards use instant messaging. And a high percentage also use email from their mobile.

Considering the large number of users who have stopped browsing from their computer to do so from their mobile, it seems necessary to optimize email for mobile. Email optimization means, neither more nor less, that the content of the email will be prepared to be viewed, read and worked on from a mobile. This implies that the content is prepared and adapted to the conditions of the screen, size and resolution.

It's not nice when messages that reach mobile devices can't be viewed properly. At a time when mobile technology penetration is so high, everything must be prepared for this device. Content that can't be opened or viewed properly on a mobile device is useless content. You will lose customers, sales and your brand will be harmed if you don't make a clear and direct commitment to adapt.

Why optimize your email for mobile? Because it's the present.

Responsive design for Email Marketing, the ideal solution?
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The use of mobile technology, especially in the smartphone sector, has grown dramatically worldwide in recent years. This growth is forcing companies to adapt to a design that is more mobile-friendly. Content that is not adapted to users does not exist; it is ineffective content.

This has revolutionised the way email is read, as a large percentage of users have switched from reading it on their computer to their mobile phone. In other cases, there are users who have started reading email exclusively on their smartphone. More people have access to the internet and email thanks to their mobile phone.

It is therefore not surprising that the number of mass emails opened from mobile devices has increased, to the point where it has surpassed the number of emails opened from computers.

Responsive design is, in short, a design that adapts to the conditions of the device you are browsing from . It is a design that changes depending on the platform you are accessing from. It is designed to guarantee the best experience regardless of the platform used.