Children of Rivera, Telefónica or Volkswagen: the winners of the YouTube Work Awards Spain 2023
Posted: Thu Dec 26, 2024 10:01 am
The YouTube Work Awards in Spain held a new edition at the YouTube Arena in Madrid, with the aim of recognizing the work of the most creative, innovative and effective campaigns on the video platform over the last year.
Among the award winners were Hijos de Rivera, Telefónica and the Volkswagen Group, who were the main protagonists with two awards each. Meanwhile, ING, Viajes El Corte Inglés and Diageo northeast mobile phone numbers database received recognition in different categories of the YouTube Work Awards.
The 1906 Beer Ladder, a campaign by Hijos de la Rivera, was one of the big winners of the night, taking home the Grand Prix, which recognises the most effective, creative and innovative project, as well as the All Media Orchestration, for the exercise that uses different types of channels to tell its story.
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The most innovative and effective campaigns of 2023
For its part, Telefónica's "My Movistar: It's not Black Friday, it's Better" campaign was crowned the winner of two newly created categories: Best Collaboration: Brand & Creator, an award that rewards the campaign that most effectively uses collaborations with content creators to tell its story, and Digital Media Orchestration, the digital project that uses several digital content platforms.
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In addition, two Volkswagen Group brands each won an award. The “CUPRA and Rosalía” campaign for Seat won in the Best Brand Campaign category, which recognises the best brand awareness campaign. Meanwhile, the German car brand’s “ID Buzz” won in the new creation category, Best Formats Campaign, which recognises the exercise that uses different types of formats to tell its story.
Among the award winners were Hijos de Rivera, Telefónica and the Volkswagen Group, who were the main protagonists with two awards each. Meanwhile, ING, Viajes El Corte Inglés and Diageo northeast mobile phone numbers database received recognition in different categories of the YouTube Work Awards.
The 1906 Beer Ladder, a campaign by Hijos de la Rivera, was one of the big winners of the night, taking home the Grand Prix, which recognises the most effective, creative and innovative project, as well as the All Media Orchestration, for the exercise that uses different types of channels to tell its story.
If you cannot view the embedded video correctly, click here.
The most innovative and effective campaigns of 2023
For its part, Telefónica's "My Movistar: It's not Black Friday, it's Better" campaign was crowned the winner of two newly created categories: Best Collaboration: Brand & Creator, an award that rewards the campaign that most effectively uses collaborations with content creators to tell its story, and Digital Media Orchestration, the digital project that uses several digital content platforms.
If you cannot view the embedded video correctly, click here .
In addition, two Volkswagen Group brands each won an award. The “CUPRA and Rosalía” campaign for Seat won in the Best Brand Campaign category, which recognises the best brand awareness campaign. Meanwhile, the German car brand’s “ID Buzz” won in the new creation category, Best Formats Campaign, which recognises the exercise that uses different types of formats to tell its story.