Here’s how often you should verify to keep your list in top shape: For single opt-in lists:

[Reddi1]

Ignoring it could harm your sender reputation and waste your deliverability efforts. Our advice? Try to re-engage with the inactive ones for the last time and bid farewell to the inactive ones before removing them permanently from your list. How often should you verify a BB email List? BB email lists are high-maintenance and they are worth it.

Over % of professionals agree the benefit of using 99 acres database that email marketing is the most effective way to reach out to prospects. But the professional world is always in motion- constantly switching jobs, changing roles, or updating contact details, so your list can become outdated faster than you think. In fact, % of a BB email list decays every year which is quite significant. Here’s a quick look at how fast people quit their jobs- How Often To Verify Email Lists - (Best Practices + Case Study) Think of all the efforts and resources you might waste every year sending email campaigns without verifying the list properly.

So, Every days for weekly or daily campaigns. Before each campaign if they are or more than months apart. For double opt-in lists: Once a month for weekly or daily campaigns. A check before each campaign for monthly and quarterly campaigns. Why so frequent? Role or Company Changes: Your target decision-maker might no longer be in the same position—or even at the same company.