There are many errors related to the subject of an email

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Choose short sentences, eliminate subordinate clauses, and leave aside formulations that make the text difficult to read . The simpler everything is in your statement, the better. The client cannot feel intimidated by the tone of the message or its length.

Principles for improving text length:

Do not exceed 3 or 4 sentences per paragraph.
Text composed of a maximum of 4 paragraphs.
Choose simple words.
Avoid subordinate clauses or very long sentences.
One idea per paragraph.
Apply the principle of less is more and clarity when expressing ideas.
Email is not the place to show off your writing skills, but rather to convey a message.
Avoid formulations and set phrases that make the text difficult to read.
If you understand the text on the first reading, you will have done things right.
3.- Poorly chosen issues
5 Email Mistakes That Make Your Customers Ignore Your Emails: Poorly Chosen Subject Lines

If there is one thing that weighs down emails, it is their subject. One of the most belgium whatsapp number data common email errors is choosing the wrong subject. Keep in mind that this little phrase at the top of the email is the only thing the user sees before deciding to open the message.

Your fate with customers is decided in just a few words. Choosing the right words and finding the right tone and message are key.


Too extensive matters.
Abuse of capital letters.
Not being faithful to the content of the email, deceiving.
Making false promises.
Not having enough hook.
Lack of attractiveness.
Abuse of numerical resources.
Excessive use of direct verbs.
Crafting email subject lines is an art in itself. You need to be able to condense the main content of the email into 50 characters at most. You also need to create interest and act as a hook to get the email opened. You even need to deliver the promise and present the product.

Although it may seem like a pipe dream, it is possible to do all this and summarize an email in that short space. But to do so, it is essential to plan and think about how it is going to be done.

The subject line is the main element of attraction towards the client, so it must be totally oriented towards them. It is not valid to think about yourself when you are writing the subject line. Your email has to be focused on the client, on their tastes and expectations. Anything that is not focused on the client will be a mistake that will hinder your email communication.

Another trick to improve your subject lines is to think about mobile devices. Screen space is reduced, so less text will be visible in your subject lines. Always keep in mind that your emails are for mobile devices, and you will greatly improve your emails and subject lines.

4.- Poor, or no, segmentation
5 Email Mistakes That Make Your Customers Ignore Your Emails: Poor Segmentation

Another common mistake in emails is poor or non-existent audience segmentation. Many marketers tend to think that the same message can be applied to everyone, but that is not the case. Just as you are not going to buy a pair of pants that are not your size, you are not going to be convinced by an email that was not written for you.

Segmentation is extremely important, even basic, to be able to carry out good email marketing. The principle is based on giving each client what they expect. If a client wants to receive a specific type of email, on a specific topic and with specific conditions, you must offer them that.

In order to segment, however, it is essential to have mechanisms through which the user or client can be known and broken down . Having the maximum amount of data on the client is the best starting point to be able to create a mailing that fits what they want.

Segmentation should start by choosing which customers will receive one email or another. Once this decision has been made, the company will have to create messages according to what these customers expect. It is therefore a matter of creating specific content for specific users.

By using segmentation, you will achieve something very important: customer loyalty. If the customer of your email marketing service is receiving the message they want, their loyalty to the brand will be much greater. Let's say, for example, that you want your favorite e-commerce to talk to you about boots, and they always send you messages about boots. You will surely feel comfortable and understood by the store, and when you need to buy boots, you will go there. Customers are cultivated and worked on so that tomorrow they will choose you over other stores.

5.- Too many emails
5 Email Mistakes That Make Your Customers Ignore Your Emails: Too Many Emails

Finally, one of the most common email mistakes is overloading your contacts with too many messages. Emails should be sent in the right amount, without tiring users with too many communications that could make them tired of your brand.

Measure is the key. The ideal is to create a periodicity in the sendings . Evaluate the reaction of your clients to the sendings that you are sending. Thus, if your clients request messages every day, you should provide them with daily messages. On the other hand, if they do not tolerate more than one message per week or month, you know that this is the measure for the sendings.

There is no fixed, ideal frequency, the idea is that it adapts to the needs and demands of each brand. Test your customers, assess their reaction and create mailings based on their needs. If they want lots of emails, give them lots of emails, but if they want few, give them few. As with everything, adjusting to your customers is the fundamental key.

But if there is something that is ideal for not having email errors, it is having the best tool. MDirector's Email Marketing software is the ideal solution for sending mass emails with a professional solution. You will be able to communicate and build customer loyalty by sending your news in a personalized way. In addition, combine email with the integrated Cross-Channel Marketing strategy and reach new customers.