How to design a good banner for display campaigns
Posted: Thu Dec 26, 2024 8:08 am
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Article updated 10 months ago by NewsMDirector
Designing a banner for display campaigns
As with any marketing campaign, creativity is crucial to the success of banners. But creativity is not everything. For a banner to have the desired effect, it must resonate with consumers. Therefore, aspects such as personalization or publication at the right time, among others, are essential.
Designing a banner for display campaigns is essential if you want to gain visibility azerbaijan whatsapp phone numbers in this major advertising showcase. Do you know how to differentiate yourself from your competitors?
In display, unlike in the search network, users do not search for you. In other words, the user's purchase intention regarding your ad is completely different. Messages do not jump based on keywords. When a consumer is willing to receive all kinds of information, that is when they themselves perform the search. This way there is a great chance of getting their clicks and achieving conversions.
However, in display, the methodology is different. In fact, your banner will be just another banner and will have a certain disadvantage. If you want to design a banner for display campaigns, you must follow some guidelines that will help you optimize conversions.
TABLE OF CONTENTS
Principles for designing a banner for display campaigns
3.- Videos
4.- LightBox Advertisements
5.- Gifs
Display Banner Design Requirements
Principles for designing a banner for display campaigns
Designing a banner for display campaigns: Google principles
As Google Media Lab team member Bob Arnold states in his article “Programmatic Buying” you have the option to personalize your marketing messages. Programmatic advertising already allows you to target a specific audience.
Dynamic creatives will also allow you to incorporate data from your purchasing audience. This way, you will include it in your creative strategy and your messages will be as segmented as the locations.
[bannerHero]
3.- Videos
Google Adwords offers a specific video format for display campaigns shown on its network of digital spaces: TrueView . In fact, it divides videos into two more formats:
TrueView in-stream : The ad plays within the video.
TrueView discovery : The ad consists of a thumbnail image of your video that will be displayed alongside some text. The size usually varies depending on the placement, but the video will play on the YouTube watch page or on the user's channel.
4.- LightBox Advertisements
Lightbox ads are well-known interactive banners. They expand when the user hovers over them for a few seconds. A display then appears.
Google Adwords has a lot of information about its sizes and instructions . In them you can combine videos, images + video, or videos + image.
5.- Gifs
Animated GIF ads must be less than 30 seconds long and have a frame rate of less than 5 FPS to appear on Google display networks.
Display Banner Design Requirements
designing a banner for display campaigns: pepsi
You must not forget that the banner will appear somewhere on your user's website and to catch their attention you must design an attractive and eye-catching banner for display campaigns. It is important that it meets these 10 characteristics:
Images. You should try to use attractive photographs that, at the same time, look consistent with your company's image.
Make it interactive. Including elements that make the user interact with your piece is one of the factors that, if possible, you should put into practice. In addition, the fact that it has sound or animations will make it stand out from the rest of the banners on the page.
Use space wisely. Remember that less is often more. Don't overload your ad by trying to show all the information possible. Give the user a break and show only what is essential in the banner.
Share a creative message. Think about what might catch your target's attention and show it to them in the form of a message.
Call to action. If the purpose of the banner is to try to capture the attention of users, you should include a button that encourages them to do so. “ More info ”, “Click here ” or “ Buy now ” are some of the most common formulas.
Include the brand name. It is important that the user associates the advertisement with you, as a brand. They should know that you created it and that the piece is yours. Leave no room for doubt.
Powerful messages . Due to space limitations, you don't always have all the space you'd like to show what's most important. That's why when designing a banner for display campaigns, you need to know how to adapt and create messages that are powerful and brief.
Use humor. One tool that will help you to capture the attention of users is humor. In fact, if you manage to surprise the user with a funny phrase, you will not only catch their attention, but you will also stay in their memory.
Landing page. A good banner is always linked to a landing page. The call to action button should redirect the user to a landing page optimized for desktop and mobile .
Colours. The use of colours will often depend on the brand image. It is best to stick to the colour range and find a balance that makes you stand out from the rest.
If you still need more ideas to design a banner for display campaigns, in the following infographic you have an anatomy of the perfect banner :
Anatomy of a perfect banner
Remember, however, that the banner is only one of the elements in a digital marketing campaign. Without a good strategy and an adequate landing page to collect the traffic generated by the banner, you will not achieve conversions .
To achieve them it is essential:
Meet the expectations raised in the announcement.
Ensure that the landing page is displayed correctly on all screens.
Do you want to create optimized landing pages without technical knowledge?
Article updated 10 months ago by NewsMDirector
Designing a banner for display campaigns
As with any marketing campaign, creativity is crucial to the success of banners. But creativity is not everything. For a banner to have the desired effect, it must resonate with consumers. Therefore, aspects such as personalization or publication at the right time, among others, are essential.
Designing a banner for display campaigns is essential if you want to gain visibility azerbaijan whatsapp phone numbers in this major advertising showcase. Do you know how to differentiate yourself from your competitors?
In display, unlike in the search network, users do not search for you. In other words, the user's purchase intention regarding your ad is completely different. Messages do not jump based on keywords. When a consumer is willing to receive all kinds of information, that is when they themselves perform the search. This way there is a great chance of getting their clicks and achieving conversions.
However, in display, the methodology is different. In fact, your banner will be just another banner and will have a certain disadvantage. If you want to design a banner for display campaigns, you must follow some guidelines that will help you optimize conversions.
TABLE OF CONTENTS
Principles for designing a banner for display campaigns
3.- Videos
4.- LightBox Advertisements
5.- Gifs
Display Banner Design Requirements
Principles for designing a banner for display campaigns
Designing a banner for display campaigns: Google principles
As Google Media Lab team member Bob Arnold states in his article “Programmatic Buying” you have the option to personalize your marketing messages. Programmatic advertising already allows you to target a specific audience.
Dynamic creatives will also allow you to incorporate data from your purchasing audience. This way, you will include it in your creative strategy and your messages will be as segmented as the locations.
[bannerHero]
3.- Videos
Google Adwords offers a specific video format for display campaigns shown on its network of digital spaces: TrueView . In fact, it divides videos into two more formats:
TrueView in-stream : The ad plays within the video.
TrueView discovery : The ad consists of a thumbnail image of your video that will be displayed alongside some text. The size usually varies depending on the placement, but the video will play on the YouTube watch page or on the user's channel.
4.- LightBox Advertisements
Lightbox ads are well-known interactive banners. They expand when the user hovers over them for a few seconds. A display then appears.
Google Adwords has a lot of information about its sizes and instructions . In them you can combine videos, images + video, or videos + image.
5.- Gifs
Animated GIF ads must be less than 30 seconds long and have a frame rate of less than 5 FPS to appear on Google display networks.
Display Banner Design Requirements
designing a banner for display campaigns: pepsi
You must not forget that the banner will appear somewhere on your user's website and to catch their attention you must design an attractive and eye-catching banner for display campaigns. It is important that it meets these 10 characteristics:
Images. You should try to use attractive photographs that, at the same time, look consistent with your company's image.
Make it interactive. Including elements that make the user interact with your piece is one of the factors that, if possible, you should put into practice. In addition, the fact that it has sound or animations will make it stand out from the rest of the banners on the page.
Use space wisely. Remember that less is often more. Don't overload your ad by trying to show all the information possible. Give the user a break and show only what is essential in the banner.
Share a creative message. Think about what might catch your target's attention and show it to them in the form of a message.
Call to action. If the purpose of the banner is to try to capture the attention of users, you should include a button that encourages them to do so. “ More info ”, “Click here ” or “ Buy now ” are some of the most common formulas.
Include the brand name. It is important that the user associates the advertisement with you, as a brand. They should know that you created it and that the piece is yours. Leave no room for doubt.
Powerful messages . Due to space limitations, you don't always have all the space you'd like to show what's most important. That's why when designing a banner for display campaigns, you need to know how to adapt and create messages that are powerful and brief.
Use humor. One tool that will help you to capture the attention of users is humor. In fact, if you manage to surprise the user with a funny phrase, you will not only catch their attention, but you will also stay in their memory.
Landing page. A good banner is always linked to a landing page. The call to action button should redirect the user to a landing page optimized for desktop and mobile .
Colours. The use of colours will often depend on the brand image. It is best to stick to the colour range and find a balance that makes you stand out from the rest.
If you still need more ideas to design a banner for display campaigns, in the following infographic you have an anatomy of the perfect banner :
Anatomy of a perfect banner
Remember, however, that the banner is only one of the elements in a digital marketing campaign. Without a good strategy and an adequate landing page to collect the traffic generated by the banner, you will not achieve conversions .
To achieve them it is essential:
Meet the expectations raised in the announcement.
Ensure that the landing page is displayed correctly on all screens.
Do you want to create optimized landing pages without technical knowledge?