Example of omnichannel journey using WhatsApp Business API
Posted: Thu Dec 26, 2024 7:19 am
Awareness: The company publishes an ad on Instagram about new sneakers that are selling out in stores.
Consideration: Pablo, an interested customer, clicks on the ad's CTA to request more information via WhatsApp. Within WhatsApp, a chatbot greets him and requests his consent to receive more offers via the channel. Pablo accepts and asks about availability of sizes and even other colors of the shoes. The chatbot in a friendly manner answers all his questions and shows him other models that may also interest him.
Retargeting: Pablo is interested, but leaves the conversation because he is considering other options. The next day, the company sends Pablo a WhatsApp message to lebanon mobile phone numbers database remind him about the shoes, and also offers him an additional 15% discount for his first WhatsApp purchase.
Conversion: Motivated by the discount, Pablo decides to buy. Within the same WhatsApp conversation, he selects the product with the specific size and color. He makes the payment and upon completion receives a QR code to pick up the shoes at the physical store.
Loyalty: After picking up the product, Pablo receives a thank you message for his purchase and is invited to register for the loyalty program via WhatsApp to receive personalized offers.
A strategy of this type integrates various channels in a coordinated manner, allowing for a coherent message at different points of interaction and collecting valuable information from each customer.
Together, the WhatsApp Business API tools help deliver improved purchasing journeys. The ease and convenience of using a channel they already know, coupled with the personalization of responses from businesses and the closeness this provides, position WhatsApp as the channel every business should consider if they are looking for personalized interaction with their users and a significant increase in sales.
Consideration: Pablo, an interested customer, clicks on the ad's CTA to request more information via WhatsApp. Within WhatsApp, a chatbot greets him and requests his consent to receive more offers via the channel. Pablo accepts and asks about availability of sizes and even other colors of the shoes. The chatbot in a friendly manner answers all his questions and shows him other models that may also interest him.
Retargeting: Pablo is interested, but leaves the conversation because he is considering other options. The next day, the company sends Pablo a WhatsApp message to lebanon mobile phone numbers database remind him about the shoes, and also offers him an additional 15% discount for his first WhatsApp purchase.
Conversion: Motivated by the discount, Pablo decides to buy. Within the same WhatsApp conversation, he selects the product with the specific size and color. He makes the payment and upon completion receives a QR code to pick up the shoes at the physical store.
Loyalty: After picking up the product, Pablo receives a thank you message for his purchase and is invited to register for the loyalty program via WhatsApp to receive personalized offers.
A strategy of this type integrates various channels in a coordinated manner, allowing for a coherent message at different points of interaction and collecting valuable information from each customer.
Together, the WhatsApp Business API tools help deliver improved purchasing journeys. The ease and convenience of using a channel they already know, coupled with the personalization of responses from businesses and the closeness this provides, position WhatsApp as the channel every business should consider if they are looking for personalized interaction with their users and a significant increase in sales.