Identify potential problem areas.

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One of the advantages of having an A/B testing calendar is that you will be able to test each element separately . That is, since you can only analyze one element in each test, using a calendar you can test all those that generate doubts. This way you will organize the results and know when to launch each test.

To establish an effective comparison calendar, it is important to take into account a few steps:

Divide your online marketing actions so you can work on each one separately .
Order the elements that intervene in each of the actions and on which you want to work :
Identify the elements that generate the highest conversion.
Rank your tests based on their potential impact on specific metrics, argentina whatsapp number data the importance you place on that metric, and the investment required to implement the change.
Decide how many A/B tests you can create each month .
Set goals for each comparison and their respective indicators.
Establish hypotheses to validate in each of the A/B tests . This way you will be clear about what you want to achieve.
Compare the results taking into account all the tests you have taken.
7.- Launch your A/B test for landing pages
Finally, it's time to kick off your A/B test for landing pages, so you must take into account three fundamental aspects:

Don't forget that you can only compare one variable with each test . This is the only way to get effective results that will help you make improvements.
Work on specific schedules . That is, launch your test at a time when you know users will be available to help you. To do this, work from the results you get.
Be patient until you collect enough data. By the time you decide to launch your test, you need results. But, like everything, it will take time. So don't rush it. You'll get better results if you wait a few days after launching your tests than if you settle for what you collect on the second day.
MDirector 's Landing Optimizer tool is designed to simplify the process of A/B testing landing pages . It makes it easy to create an infinite number of landing pages with different background colors, button sizes, titles, button colors, etc., and put them to competition.

This way, you'll find out which landing page converts the most and which elements have made it successful. Landing Optimizer automatically measures the conversion rates of each version of the landing page and redirects traffic to each page based on the percentage you select.

Do you want the process of performing an A/B test for landing pages to become an easy, simple and quick task ?