Take advantage of memes for your social media marketing
Posted: Wed Dec 04, 2024 3:35 am
Meme? You probably already know what memes “are,” but little is known about their effective application for social media marketing.
In the strict sense of the word, the “ meme ” is -in theories of cultural diffusion-, a theoretical unit of information transmissible from one individual to another, from one mind to another or from one generation to another .
If we transfer this basic concept to the context of the Internet, we can understand it as part of an “Internet phenomenon” . In this sense, the meme becomes a product, campaign or representation of an event that is popularized through the Internet. Today, it is one of the most widely used mass media along with TV, and due to its “easy access” at a global level - at least for those who have Internet - the meme allows any person or Internet user in the world to learn about a fact in a few hours.
Memes are also known as “ Rage comics ”, although many times these have to do with a comic-type drawing known as the “rage face”, which expresses an easy-to-appreciate emotion, being partners email lists a graphic representation of some character situation that reflects what amuses or afflicts youth.
The famous "Rage Face" meme
The famous meme «Rage Face»
Taking advantage of this “ease” of transmitting emotions about events or situations, as well as their volatile nature, taking advantage of memes for social media marketing for your company, organization or cause can become an excellent bet, if you know how to take advantage of it and do it in a professional manner.
During the 2014 World Cup in Brazil, the Mexican national team faced the Dutch in the round of 16 of the tournament. The ice cream and popsicle company "Helados Holanda" knew how to take advantage of the context and its own name to promote itself through memes.
During the 2014 World Cup in Brazil, the Mexican national team faced the Dutch in the round of 16 of the tournament. The ice cream and popsicle company Helados Holanda was attacked by its biggest competitor in the market, Helados Nestle, taking advantage of the context and its own name to promote itself through memes.
Debunking Email Marketing Myths: Debunk Them Now!
Some examples of famous image memes :
Within this cultural heritage, we can find some very famous image memes, which several Internet users continue to use to exemplify various situations, emotions or intentions, such as:
The LOLcat — It is a collection of macro images showing cats in human expressions and positions with misspelled phrases. Originally it was a photo of a white cat held in such a way that it accentuated its length. Taking that as a premise it then spread across the web with ironic jokes and allusions to large or elongated things.
The LOLcat
The LOLcat
Polandball – also known as countryball – is an internet meme that appears in many webcomics, where countries are presented as spherical people interacting, usually in broken English, mocking national stereotypes and international relations.
Polandball
Polandball
Keep Calm and Carry On – Translated into Spanish as “ Keep calm and carry on”, is a poster originally produced by the British government in 1939 at the beginning of the Second World War, with the aim of raising the morale of the country’s citizens under threat of an imminent invasion. The poster was rediscovered in 2000, and has been re-released by a number of companies as a decorative theme for a range of products. Due to its slightly irreverent nature, parodies of the poster have been released, replacing the “ Carry On ” with other phrases.
Keep Calm and Carry On
Keep Calm and Carry On
As you can see, memes can be used for your social media marketing, you just have to put in a little effort. Would you do it?
In the strict sense of the word, the “ meme ” is -in theories of cultural diffusion-, a theoretical unit of information transmissible from one individual to another, from one mind to another or from one generation to another .
If we transfer this basic concept to the context of the Internet, we can understand it as part of an “Internet phenomenon” . In this sense, the meme becomes a product, campaign or representation of an event that is popularized through the Internet. Today, it is one of the most widely used mass media along with TV, and due to its “easy access” at a global level - at least for those who have Internet - the meme allows any person or Internet user in the world to learn about a fact in a few hours.
Memes are also known as “ Rage comics ”, although many times these have to do with a comic-type drawing known as the “rage face”, which expresses an easy-to-appreciate emotion, being partners email lists a graphic representation of some character situation that reflects what amuses or afflicts youth.
The famous "Rage Face" meme
The famous meme «Rage Face»
Taking advantage of this “ease” of transmitting emotions about events or situations, as well as their volatile nature, taking advantage of memes for social media marketing for your company, organization or cause can become an excellent bet, if you know how to take advantage of it and do it in a professional manner.
During the 2014 World Cup in Brazil, the Mexican national team faced the Dutch in the round of 16 of the tournament. The ice cream and popsicle company "Helados Holanda" knew how to take advantage of the context and its own name to promote itself through memes.
During the 2014 World Cup in Brazil, the Mexican national team faced the Dutch in the round of 16 of the tournament. The ice cream and popsicle company Helados Holanda was attacked by its biggest competitor in the market, Helados Nestle, taking advantage of the context and its own name to promote itself through memes.
Debunking Email Marketing Myths: Debunk Them Now!
Some examples of famous image memes :
Within this cultural heritage, we can find some very famous image memes, which several Internet users continue to use to exemplify various situations, emotions or intentions, such as:
The LOLcat — It is a collection of macro images showing cats in human expressions and positions with misspelled phrases. Originally it was a photo of a white cat held in such a way that it accentuated its length. Taking that as a premise it then spread across the web with ironic jokes and allusions to large or elongated things.
The LOLcat
The LOLcat
Polandball – also known as countryball – is an internet meme that appears in many webcomics, where countries are presented as spherical people interacting, usually in broken English, mocking national stereotypes and international relations.
Polandball
Polandball
Keep Calm and Carry On – Translated into Spanish as “ Keep calm and carry on”, is a poster originally produced by the British government in 1939 at the beginning of the Second World War, with the aim of raising the morale of the country’s citizens under threat of an imminent invasion. The poster was rediscovered in 2000, and has been re-released by a number of companies as a decorative theme for a range of products. Due to its slightly irreverent nature, parodies of the poster have been released, replacing the “ Carry On ” with other phrases.
Keep Calm and Carry On
Keep Calm and Carry On
As you can see, memes can be used for your social media marketing, you just have to put in a little effort. Would you do it?