Visitors are not always willing to provide this type of personal information.

[khatunhumaira]

Today, call-to-action (CTA ) buttons , such as “Sign up here,” have become synonymous with “I’m about to send you a bunch of spam emails.” For this reason, marketers must find new ways to gain actionable insights. To get around this obstacle, we need to take inspiration from the Inbound philosophy : give to get. Which opens the doors to the “second L” of lead generation. 2. Lead Magnets To continuously feed our Flywheel , it is essential to optimize the process that transforms our visitors into leads.


However, there is a sort of “gap” between the traffic generation phase and the lead generation phase. Often, this flaw concerns those occasional visitors to our site who do not release their personal information, who do not want to honduras whatsapp number data receive updates, news or promotions from our Company. They simply visit our site to learn more about a specific topic that interests them, but most likely they will never provide us with their contact information. To “fix this hole”, we can use the so-called Lead Magnets . Which are tools that can provide value to our visitors, in exchange for their contact information.


Among the most used Lead Magnets we find: Video tutorial Free Trial Webinar E-Books White Paper Free consultation with an industry expert These tools are able to convince users to release their personal information, precisely because it is a fair and equal exchange: I offer you my email, so you can send me exclusive material. 3. Landing Page Conversion Another advantage to convert visitors into leads comes from Landing Pages . Landing Pages, or destination pages, are those pages that you access after clicking on an advertisement, or other online marketing actions.