Because as a good “Zap” lover that you must be, I’m sure you already know its power, right?!
Dad meme with WhatsApp on cell phone
Just to reinforce, WhatsApp is the most used messaging app in the world, with over 2 billion active users . In Brazil, there are over 120 million accounts, making it the second country in the world in terms of number of users.
Knowing this, relying on WhatsApp to connect board members email lists with people more efficiently, going beyond traditional marketing automation, is essential for anyone looking to scale sales.
But how can you automate WhatsApp to sell more? I'll tell you all the details here!
How does WhatsApp automation work?
Before getting into the subject, let's understand one basic thing: What is automation?
Automation is the act of putting processes into operation independently and without human intervention, on autopilot . It's that simple.
In marketing automation, for example, we can do things like send a sequence of automatic emails after a person signs up on a form to receive an ebook.
And depending on the information this person fills out on the form, automatically qualify them, sending the opportunity directly to the sales CRM.
This helps to optimize processes, since manual and boring tasks like these are performed without the need for a person (including on weekends, holidays and at night — that is, 24/7).
Now speaking of WhatsApp, for communication to exist on the app, two people need to be typing and exchanging messages, right?
However, if a person has several conversations to manage, things can get complicated and even unfeasible (and you know that).
Therefore, solving this problem of managing communication volume is one of the objectives of WhatsApp automation.
And with this feature, you can define that whenever a certain action occurs, a message is sent to a certain person. For example:
Did they visit your online store and buy a product? Get a message on WhatsApp to confirm the purchase!
Did they visit your website and download an ebook? Send me a WhatsApp message to send the link to the material!
Did they cancel the monthly subscription to your software ( churn )? Get a message on WhatsApp to try to reverse the loss of customers!
Did they send you a contact form asking for a quote? Send us a message on WhatsApp to speed up the sale!
But wait, I could run this same automation using emails, right?
Of course you could. However, the average open rate for an email campaign rarely exceeds 30% — the global average is between 12% and 14%, to give you an idea.
Obviously, the subject of the email and the content of the content count, as they can influence whether people open the campaign or whether it ends up directly in the Spam box, due to smart filters.
