2 Lean Into Empathy With Your Subscribersempathetic

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Covid19 Email With Human Touchno Matter What Services You Offer There Are Bound To Be Sticky Or Uncomfortable Moments In Your Customer Journey Putting Yourself In Your Customers Shoes Is The Key To Crafting An Email That Just Gets It This Email From On Go Is A Great Example Of This If Youre Taking A Covid Test You Probably Feel Sickwhether Its Covid Or Something Else Youre Not At Your Best

This Quick Email Gives Subscribers Everything They Need For somalia email list 35881 contact leads Next Steps Right Away3 Check In With Subscribers On Interestemail Checking For Subscribers Preferencesas Scary As It Is To Court Unsubscribes Its Much Better Than The Alternative Low Engagement Or Spam Complaints This Email From Animoto Does A Great Job At Asking Subscribers If They Still Want To Receive Emails Without It Feeling Like Its An Automated Followup Part Of That Is The Language They Choose Like Phrasing It As A Question And Using Contractions To Sound More Friendly




4 Include Human Voices In Your Emailemail From A Food Brand With Friendly Tone And Human Expertisegraza Is Ostensibly An Olive Oil Company But The Way They Send Their Emails Makes It Feel Like A Friend Chatting In The Kitchen One Way They Add Authenticity To Their Emails Is By Introducing Real Expert Voices In This Case Theyre Talking About A Shakshuka Recipe And Dropping The Name Of The Writer In The Copy Before A Few Additional Tips