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Combining these approaches will be important when it comes to measuring the success of your program.4 reasons why email marketing is a win for every small business Marketing numeri telefonici germania has come a long way in the last 45 years since the first email was delivered to its recipient. Developments in social media and search engine marketing have ensured that the industry has no shortage of channels to reach its demographic goals. So, in this age of socially driven marketing, why do businesses continue to make email a must-have in their marketing strategies? By 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) said they planned to increase their spend on email channels because they were seeing great returns on investment.



So what is it that attracts experienced businesses to this age-old marketing channel? Provides actionable statistics One of the best features of a good email marketing program is that it provides detailed statistics about your campaign. Compared to other marketing channels (like billboards or television commercials), email marketing statistics offer much more measurement of the successes and failures of a marketing campaign. Email conversions are more clearly defined and therefore easier to report, unlike the natural structure of more traditional broadcast marketing techniques.

Open and click metrics are standard for an email marketing app. However, you can easily dig deeper and find out how long your recipient spent reading your email and the device they were using to read it. Tracking these metrics can provide incredibly valuable (and actionable) statistics for seeing what’s working and what’s not working in your campaign. Email forces you to be a better marketer The foundation of a good email marketing campaign is the recipient list, even before your content.