Hide My Email – To prevent email spam and create an additional uk business email list layer of anonymity, Hide My Email creates burner accounts that allow users to, “share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private.” This functionality is built into:
Safari
iCloud
It also lets users create and delete as many addresses as they want. Finally, the new feature enables consumers to register for new accounts or email lists with proxy emails rather than providing personal email addresses.
What Do These iOS Privacy Updates Mean?
For marketers, iOS 15 seems to bring a whole new status quo to the table. They can no longer rely on some of the most effective techniques for tracking activity and analyzing engagement. As a result, the way we measure and gauge success must change—in at least two major ways.
#1 Deliverability Health
, it may be time to rethink how we interpret deliverability. In the past, open rates were indicative of a list’s health for several tasks. But these iOS changes will very likely impact several aspects of email marketing campaigns.
The following standard practices will either be rendered completely useless or will have to undergo a serious update to yield accurate insight:
A/B testing subject lines to determine the most enticing option
Audience segmentation and targeting based on last open date
Automated flows that are triggered by an email open
Send time optimization
Interactive emails with external CSS references
