Try to reflect in the portfolio that it really represents your services, not someone else's. If you are a builder, take a photo near the object during work. If you are a web studio, describe the history of work on the project, accompany the screenshot of the developed site with a review from the Customer.
Unfortunately, borrowing other people's cases is quite common, especially among beginning entrepreneurs. Mistrust of the authenticity of the portfolio on the part of potential clients is also common.
Reflect niche experience in your portfolio. If your dog grooming salon has previously trimmed a miniature schnauzer, this will inspire special trust from the dog's owner. If the owner of an automatic transmission repair service sees that you have already promoted similar services on the Internet, and you do not need to explain the difference between robots and CVTs, you become partly "one of our own" for him.
For example, our portfolio reflects work with a wide variety of customers - from a beauty salon to a supplier of dried fruits.
Update your portfolio. Remember that your portfolio is not only about the level of professionalism you demonstrate, but also about its relevance.
For example, we make sure that at the very top of our portfolio are sites that are still functioning in the same form. Accordingly, potential clients can go to these sites and see for themselves that they really exist. People are more likely to trust their own judgments, so it makes sense to give them the opportunity to form them.
Show your client a diverse and up-to-date portfolio that will leave no doubt that it is truly yours.
3. Present the reviews in a compelling way
The most common social proof on commercial sites is testimonials from satisfied customers. However, they are often posted completely thoughtlessly, just “to be there”. We recommend that you adhere uk whatsapp numbers to the following principles so that the social proof provided is more likely to work.
Ask satisfied customers to sign reviews and put their company seals. Video reviews are also an acceptable option. In turn, reviews without signatures, seals or links to social media profiles are completely pointless to post. Almost no one believes them.
Take reviews of specific services. The more specific truthful details are indicated in the review, the more trust it will inspire. At the same time, it is desirable that the review be linked to the case in the portfolio. This way, the potential client is even more convinced of the reality of the service provided.
On the left is a review from the famous writer and psychologist Natalia Tolstaya, for whom we made a website.
On the right is a letter of thanks from the Russian representative of Warner Music, one of the world's largest recording companies. We developed an online store for them , conduct contextual advertising and carry out SEO .
Collect lots of reviews. This is especially true for B2B, where potential customers are initially more skeptical. If a B2C buyer, reading reviews of a weight loss cream, may not bother and take wishful thinking for reality, that is, believe the review, then a seasoned entrepreneur is initially inclined not to believe you.
Therefore, if the site has only a couple of reviews, it will think that you asked your friends to write them. After all, almost every one of us has at least one successful entrepreneur friend whose review would look good on the site.
But, for example, our 37 business reviews are clearly the result of real fruitful cooperation, and not of studying together or spending childhood in the same yard.
