Each television manufacturer is betting on innovating in different technologies. Some are looking for new forms of control, others for innovative image systems, new 3D options or launching large-format televisions. Each strategy is different, but in all cases they agree on one idea: the television of the future must have an Internet connection.
At a conference on Smart TV organised by the Spanish Association of the Digital Economy (adigital), it was made clear that the industry and experts share this vision. "In 2015, nine out of ten televisions sold will have an Internet connection and 70 percent of homes will have a Smart TV," explained Javier Alvira, head of Business Development at Samsung.
This expert has highlighted the success of websites related to the reproduction and downloading of videos as a clear indication of the success that Smart TVs will have. In this sense, this bc data mexico type of site has the greatest penetration among Spanish Internet users, with 65.7 percent of the total, which seems to indicate that this type of content has great potential.
The founder of wuaki.tv, Jacinto Roca, has also expressed his opinion along these lines. Roca has assured that Smart TV "opens up an immense range of possibilities" and that in the coming years there will be exponential growth in this industry, with increases of over 90 percent. For the founder of wuaki.tv, this revolution will not only be technological, but will also have a great economic impact, since, at present, the content sector generates a business volume of one trillion dollars worldwide.
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For his part, Canal +'s director of content , Pablo Romero, has stated that we are currently facing the "third generation of pay television and everything needs to be redesigned." In Romero's opinion, we can no longer speak of clients, but of users.
Success stories
During the event organised by adigital, some practical cases of applications for Smart TV that are already obtaining good results were also presented. One of the cases that stood out was that of MyMadrid by Real Madrid, the first TV app for a football team, which is also available for smartphones and tablets.
The head of New Media at Real Madrid, Pedro Duarte González, commented on the new business possibilities that this type of application represents. Although they are a real opportunity, Duarte González did point out that for the moment their use in the advertising market is still "incipient.
