Creativity is an essential factor in marketing , both in the production of valuable content for Internet users and in actions aimed at improving brand positioning.
Often, these initiatives are done in a conventional way, which makes it difficult to engage potential customers. That's why some brands have focused on taking advantage of urban spaces to promote a permanent positive impression.
In this article you will understand the concept of Street malta email list 149912 contact leads Marketing, the actions that make up the strategy and its advantages. In addition, we will show you some successful examples that will inspire you to put the concept into practice. Are you ready? Then join us!
What is street marketing?
You've probably already had contact with some kind of street marketing and perhaps you haven't even realized it.
This marketing modality is nothing more than an action or a set of creative actions that encourage interaction and are carried out on the streets or in public places .
The category includes a variety of tactics, from simple leaflet distribution to an elaborate campaign that surprises any of its viewers.
The objective of these actions is to generate a reaction or reflection in the public about the product, service or brand, so that it remains in the minds of consumers.
The greater the impact, the more effective the strategy will be. In addition, this type of activation helps bring the brand closer to the consumer.
Is street marketing the same as ambient marketing?
No. Care must be taken not to confuse street marketing with ambient marketing. The difference is that ambient marketing does not encourage public interaction, whereas street marketing does.
Ambient marketing is a type of action that is also carried out on the street or in public places, integrating itself into the environment in which it is inserted.
As we have already said, this action does not encourage interaction with the public, but its objective is also to cause impact through creativity in a public place.
Ambient marketing can be carried out in various ways, from a simple billboard to the decoration of a public place or the transformation of an urban element.
Both street marketing and ambient marketing are strategies that, when well thought out, can have a great impact on consumers. The fundamental requirements for their success are creativity and innovation.
However, due to their interactivity, street marketing campaigns usually make the advertised brand remembered for longer.
