The ability to collect customer feedback directly is one of the biggest win-win scenarios that engagement marketing creates: customers are delighted when brands solicit (and use!) their opinions, and businesses benefit from gathering more information about their customers’ interests, preferences and behaviors.
In a 2017 Microsoft report, 77% of consumers said they would rate a brand more highly if they solicited and applied customer feedback. This is great news for your marketing team, because more data and insights about your customers means more effective marketing and sales strategies.
Marketing teams are always looking for insights job function or professional person and industry email list to better understand what their customers want, need, like or dislike. By sending customer surveys, polls and facilitating conversations on social media, interactive marketing gives you a way to collect both quantitative and qualitative data directly from your customers.
Your business can use the insights you gain from customer engagement to make better decisions about product development, sales strategies, user experience , and more. As an added benefit, the more your customers see their feedback reflected in your products, services, and content, the more they’ll feel comfortable with and connect with your brand.
