If you can make the X easy to tap and away from the edges of the screen, even on a mobile device, you're in luck.
Know what you want to achieve
It goes without saying that you want your mobile exit-intent popup vp hr email lists be successful. But first, you need to know what you want to achieve. So, make sure you set clear goals in terms of conversions, user engagement, and lead generation.
Whether you want to start a new marketing campaign, create an exit-intent pop-up campaign, or design compelling email offers, knowing what you want to achieve is critical.
By using personalized, targeted messages to capture your visitors' attention, you're more likely to be able to convince them to stick around and improve customer satisfaction. Let's say a visitor is a first-time buyer. You can offer them a unique code to get them on board your company's bandwagon, so to speak.
If they seem to have balked after shipping rates were displayed, you can offer free shipping. By using coding and website tracking, you can find out what different customer pain points are and use exit popups to counteract them.
Mobile design
Finally, you need to make sure that your mobile exit-intent popup is designed for mobile devices. This goes without saying, but it's an aspect that's easily overlooked. Both your website and your popups need to be optimized for viewing on mobile devices. With so many people using their mobiles to shop, your popups should be mobile-friendly.
Avoid these common mistakes
Screenshot taken from mountainwarehouse.com/eu/
When implementing your mobile exit-intent popup strategy, you want to avoid these common mistakes:
Being too pushy. While you want your campaign to be confident and assertive, avoid coming across as pushy. By doing so, you risk turning off your visitors and negatively affecting your conversion rate. So, in terms of timing and frequency of pop-ups, keep it light and engaging.
Failing to provide real value. If you create a popup that doesn't offer any real value to the customer, you're likely to end up providing a negative customer experience. You want to be memorable for good reasons, not because your website is frustrating to use and filled with useless popups.
