Photo gallery with doctors
On the medical center website we developed , a separate card was created for each doctor.
Don't skimp on a photo shoot for your doctors. Use photos from photo stocks sparingly, never replace a photo of your real cardiologist Alexandra Alexandrovna with an image of an American woman smiling with 33 teeth from a photo stock. Firstly, most users can easily distinguish "fake" images. Secondly, when the user comes to the clinic and sees a completely different person, he will be left with an unpleasant aftertaste.
Show certificates, licenses. It is unlikely that the user will read them carefully, but the very fact of having such documents on the site inspires confidence in the potential patient. This significantly increases the chances of successful promotion of the clinic.
Describe the technologies you use to treat certain diseases. If your approach is innovative, be sure to highlight this.
If you use the same technology as 95% of doctors, no problem. If you can't beat your competitors in technical perfection, beat them in the ability to describe the methods you use. In the competition for user trust, clinics that can describe their work in human, understandable language often win.
We recommend diluting the advertising text using the following methods of conveying information:
infographics;
short explanatory videos;
step-by-step work schemes.
Example of a video to dilute the text
When promoting the plastic surgery clinic "Doctor Ross", videos were prepared that clearly described the process of providing services to the patient.
Make a confidential dialogue with the user an immutable rule, and there will be queues to see your doctors!
Pay special attention to “sterile and calming design”.
Use sans-serif fonts. They look very neat, do not "look dirty" even on the smallest displays. This creates the impression of cleanliness, sterility, which is objectively necessary for promoting medical services, even online.
Use the colors traditional for this area:
white — the same purity and sterility;
blue — trust and reliability;
pink — lightness and good uae whatsapp number nature, optimistic mood;
green — calm, peace, naturalness.
Example of using colors and fonts
Logo we developed for a company that repairs medical equipment .
As you can see, we ourselves adhere to these principles.
Another example from branding practice
Logo we created for a distributor of dental equipment .
Of course, this is not an axiom, but a general outline. Instead of the same white, you can use shades of cream, ivory, etc.
Methods of promoting medical services
In general, the same advertising channels are used:
contextual advertising;
seo promotion;
targeted advertising;
SMM — promotion in social networks.
At the same time, online reputation management plays an important role. Potential patients are very active in reading reviews and are more likely to believe the negative than the positive.
Let's go over each advertising channel separately:
