How to Improve Your B2B Lead Qualification Process

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But after a few months of implementing this feature, the time users spend on the site decreases. And many of them do not go beyond the main page. It turns out that the recommendations often do not correspond to the real interests of users, as they are based on limited data about their behavior on the site. Therefore, they do not go beyond the main page, as they believe that nothing in this store suits them. It is quite easy to avoid this problem: before implementing such a feature, it was necessary to test its prototype or conduct a survey of the target audience. Partial display of interaction channels Ignoring even one channel of interaction can significantly impact the customer experience and the company’s results.



Let’s say a company providing home appliance repair germany phone number list free services creates a Customer Journey Map focusing only on online channels: website with application form; online booking system for a technician's visit; chatbot. But at the same time, it misses other important channels of interaction, in particular a hotline and a physical office for receiving equipment. These omissions lead to the loss of a significant portion of clients and negative reviews. For example, a client simply will not be able to use the services, since he will not find a contact phone number. Methods of CJM design Now that you know how to create a Customer Journey Map, let's figure out how to design it. This can be done using several services.



Google Sheets how to create a customer journey map They are the most commonly used because they are easy to work with. You can also work on maps in a team. And, what is important, it is free.service. But tables also have their downsides. One of them is the need to manually enter each stage. Due to the lack of automation, there is a risk of making a mistake and missing some important parameter. Smaply how to build a customer journey map Unlike Google Sheets, this service is automated. You can create three maps for one project for free, then you need to pay for its use according to the tariff plan.