You make your colleagues marketing-wise by repeatedly explaining and training them. Explain what your marketing strategy is, why you apply marketing in this way within the organization, what the goal of the marketing efforts is and what it brings to the organization (now and in the future). Also show your colleagues how they can contribute to marketing and the creation and distribution of content. Explain to them why this is so essential within an inbound marketing strategy.
By involving them in your marketing story, they will understand what marketing is and what it means for the organization. Of course, this is not a matter of explaining it once. After all, your colleagues have to go through a process in which they gain more knowledge and insights step by step. Therefore, always keep marketing in the spotlight. Below are a number of ways in which you can do this.
nce last March, many people have been working from home en masse due to the coronavirus. Various studies have shown that this is a piece of cake for some, but also new for many others. In this article, we will discuss the similarities and differences between home workers from various organizations, namely a university, two canada telegram data hospitals, a pharmaceutical company, an energy network manager and four consultancy and communication agencies.
Comparison between different organizations
Working from home before corona
Working from home during corona
What do you miss about your 'normal' work situation?
Would you like to work from home more?
What digital tools do you use?
What else do you need?
Towards a new balance
Digital (home) working and physical collaboration
Digital culture still deserves attention
To be continued…
How do people experience working from home?
In our previous article we already wrote that not everyone can work from home . Knowledge workers in particular can do their work more or less normally, regardless of location. In addition, working from home recently has not been comparable to the 'normal' situation before. There is a pandemic. And the first 8 weeks children were also at home, while education had to continue.
