Immerse yourself in the target group by making a thorough target group analysis and developing personas . Try to find out what they want to achieve and how you can contribute to this with your online event. Also look at what they encounter during their work and how you can offer a solution for this during your online event. You can then use this information in the communication expressions in all phases of the event.
3. Compose your core message
Formulate the core message before your online event. In the core message, you formulate what you want to convey to the participants. An example of this is: “If you want to gain more knowledge about trends and developments within the marketing communications industry, join our community.” After formulating the core message, determine the content and format of your online event.
4. Create the marketing plan
In live events, an event is still too often seen as a stand-alone day. Seize the opportunity to approach this differently at your online event. Ensure a well-thought-out flow, warm up your audience with substantively strong content in advance, entice them to score that ticket! Bring all that strong content together on your online event day. But also make sure that it can be viewed on demand afterwards . Distribute the content in your follow-up and ensure that your participants are involved from A to Z and are fed with relevant information.
5. Choose a tool
'Normally', as an event manager, you chose a location for your event based on location, accessibility and appearance. That is no longer the case when you organize an online event. Then you look for the best online environment. When selecting the right tool, consider carefully which technology is important for your event. Is a live stream sufficient? Or do you also want to create the event experience with a complete online environment with programs, interaction and attention for sponsors?
Points of attention here are:
To broadcast live or not
Broadcasting from home or from a studio
Opportunities for interaction
Visibility of sponsors
All choices that you as an organizer have to make in cambodia telegram data advance. Then make two lists: must-haves and nice-to-haves. Go online and search for sources that compare tools and see what suits your event. Start with the must-haves and then see which nice-to-haves are at the top of your list.
There are many different free tools to set up livestreams. For example, you can broadcast a livestream directly on YouTube. You can also use Zoom to talk to multiple speakers at the same time. You can then broadcast these images directly on YouTube.
6. Get all the supplies you need for your livestream
To organize a livestream, you first need a camera and a microphone. In addition, you can use an encoder for larger online events. An encoder translates the input from the camera and microphone into a file that your computer can understand. With a software encoder, for example, you can easily switch between different cameras and microphones, allowing you to respond more to the visitor's experience. There are different encoders. Which one you use depends on the size of your livestream. Finally, you need a platform to broadcast your livestream. Examples of these are YouTube or Vimeo.
