Perhaps you have misjudged your target audience and the customers you have acquired through your partner do not need your product. There may be other reasons. Perhaps your product is too expensive shop or its quality does not meet the requirements of customers. If you analyze the results correctly and can find the reasons for the errors, then in the future, cross-marketing campaigns will be more successful.
Analysis of the effectiveness of cross-marketing activities
When calculating the budget for a cross-marketing campaign, it is necessary to take into account all cost items, both variable and fixed. Please note that the personnel involved in organizing the advertising campaign will not be able to fully perform their usual functions.
Consider the following expense items:
Purchasing gifts or forming a prize fund.
Staff salaries.
Expenses for advertising materials of any type.
Costs of organizing logistics.
Costs associated with changes in the company's identity.
Other costs that correspond to the type of promotion being carried out.
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Pre-sale in IT companies: what is it, what is it for
Pre-sale in IT companies: what is it, what is it for
Often Russian businessmen do not pay due attention to planning expenses and evaluating the results of the campaign. But if the effectiveness of the advertising campaign is not confirmed by calculations and figures, then you will not receive objective data and will not be able to draw a conclusion about whether it is profitable to use such technology in the future.
Calculation of the effectiveness of the promotion (basic formulas):
