Brands can also distinguish themselves in the area of sustainability. Unilever has set itself tough targets and communicates about them. For example, 100% of plastic packaging must be recyclable by 2025 and Unilever wants to reduce plastic packaging material by 30% by 2020. Coca-Cola states that they prefer not to sell to people who do not help recycle. Vattenfall promises a fossil-free future in one generation.
More activist (new) brands embrace one topic such as palm oil in margarine (Flower Farm) and exploitation of people (Tony's Chocolonely). Incidentally, these latter brands can be counted on one hand, but they do pave the way for the big parties. That is where the change on a large scale will have to come from. The corona crisis has paved that way for companies and the government to take action now.
page that’s not getting as many visits as you’d hoped. What do you do? I’m sharing ten tips to get more traffic to your website and blog for free.
1. Plan where you're going to get your traffic from
I hear you thinking: another plan? Yes, just like you plan your content, it is also good to make a plan where you want to get traffic from.
SEO will be a big part, but what else are you going to do? Email marketing , but to whom? Social media , but on which channels and who are you targeting in paid ads?
Are there specific channels that fit the topic? Think of a newsletter from a partner or certain LinkedIn groups ? If you already find out that you don't know where to get the traffic from, you should ask yourself if you should write about this topic at all.
2. Write what your visitor needs [ Search Intent brazil telegram data 30 million Optimization ]
Search intent optimization is all about giving the best answer exactly the way your target customer needs it. In other words, it's about meeting your customers' immediate needs and winning their hearts. – Ann Smarty
I work for a telematics supplier and I was quickly triggered by topics like the connected car . New, exciting and probably what my readers want, right? No. After some online research, talking to customers and good old fashioned thinking I found out that the visitors of the website, potential customers, don’t find these hot topics that hot at all. They want to know how to save costs, work more efficiently and more of those kinds of practical things.
So, with everything you write, really think about what your customer needs and how you can best express that. What questions does your visitor have? There are many useful tools to help you figure this out. You can find a lot of tips in these two articles from the Content Marketing Institute:
'How to make your content powerful in eyes of searchers'
' How to create content people actually search for '
What is the form that fits the questions you want to answer? A long scientific article with a lot of information, a simple step-by-step plan or maybe a video? If you write what your visitors need, in a form that suits them, your website will be found and shared better.
