define your audience by building it on the information you have about your current customers, such as demographics, problems, goals, interests, online behavior, and so on.
Set goals and budgets
If you don't have clear and quantifiable goals , you'll never know country email list if your contest marketing strategy has been successful or not. Having one or more goals will allow you to establish the KPIs to measure. In the case of lead generation, therefore, it is important to know how many visits there were to the contest website, how many contacts obtained and the conversion rate .
Also, a prize contest requires a dedicated budget . Establish it beforehand, so you know the total investment and divide the expenditure items, also considering an amount dedicated to promotion through advertising on social media.
Focus on the creative idea and the coherence of the prize
To engage your target audience, you will need to have an interesting creative idea, tailored to your buyer personas . Remember to make your contest accessible , so that all interested parties can participate without any particular constraints.
Furthermore, the prize you offer should be consistent with your brand in order to attract targeted participants. This means that if your company specializes in organizing experiential travel, a good prize could be a weekend for two in a romantic location. In this way, you would engage an audience interested in travel. Otherwise, by offering the latest iPhone model as a prize, you could attract a target audience interested in the prize and not in actually becoming a potential customer of your business.
Study the game mechanics
Based on your marketing goals and your target audience, you will now have to think about the game mechanics . Among the most engaging are certainly photo contests and video contests , which can also help you obtain user generated content . In this case, however, since the action required of the user is challenging, the prize will have to have a high perceived value.
