We analyze the different business models, from direct sales to subscriptions and the marketplace, each option has its advantages.
We will study concrete examples of how companies such as Spotify or Amazon have carried out their business strategies.
Javier explains that a business model is not just about how a company makes money ; it is the system that allows it to create, deliver and capture value, whether economic or social.
For Javier, a business model is “the operating system of the company”, a structure that unifies all aspects of the company and makes it coherent and sustainable. He also burkina faso email list tells us that, although monetization is essential, some companies also prioritize their impact on society . This is where the different types of companies come into play:
Those who seek to maximize their profit.
Non-profit organizations.
Companies seeking a balance between economic benefit and social impact.
Deciding which model is the right one involves understanding not only the type of clients you want to attract, but also what value you provide them and how this value will reach them. Javier, for his part, reminds us that this process is complex , and that choosing the business model that best suits our objectives can be the key to standing out from the competition and adding value.
Most common types of business models
Throughout the episode, Javier mentions some of the most commonly used business models, explaining how each one responds to different market needs depending on the type of client you are targeting.
When starting a startup , there are certain aspects that cannot be ignored. Javier offers us some practical advice for entrepreneurs who face the challenge of selecting a business model .
The importance of knowing your customer well . The perfect model is one that offers a unique value proposition and addresses a real customer need. It is not just a “nice to have” but something that customers are willing to pay to solve a problem.
The model must be consistent with the company's skills and resources . Sometimes an innovative idea may sound attractive, but if the company does not have the knowledge or resources to carry it out, it may be better to opt for a more manageable alternative . What the English call 'nice to have'.
Tips to ensure the success of your business model
Once the business model has been chosen, it is essential to understand the levers or key factors that drive its success . Javier gives us the example of affiliation models , where attracting specific audiences is essential, or marketplaces , which require balancing supply and demand.
He also points out that sometimes, to attract initial customers , it may be necessary to boost one side of the market . This means, for example, allowing free or discounted access to one group of customers to attract the other segment. This is a very traditional type of strategy for nightclub promotions where a group of customers, such as women, were admitted for free to balance supply and demand in the club.
