Transform the perception of your sales team:

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In these cases, as we said before, it is better to focus on the person's context. Regardless of whether the interlocutor is the decision-maker or not, the sales team's pitch will be more attractive if it is based on the customer's real needs and not on a predefined script. It is important to talk to the prospect, listen to them and offer possible solutions to gain their trust. If your sales team is helpful to them from the start, it will be easier for the prospect to share information.

4. Transform the perception of your sales team:

If people can get information about your company, product and service from your website and b2c cell phone number list even make a purchase, what's the point of your sales team? With Inbound Marketing, you have the opportunity to turn your salespeople into a more human team. Throw away all the predefined, cookie-cutter scripts you have and focus on having a sales force full of expert advisors and brand evangelists.



As we said before, salespeople will be in charge of building the trust of your prospects. They will be the ones who know what problems they have and how your company can solve them. Therefore, you should encourage them to have a blog and build their reputation online. A reputable salesperson will have more authority in their comments and will attract more people.


You'll know your sales system transformation is working when it feels closer to the relationship between a doctor and his patient than a salesperson and his prospect. When someone goes to the doctor, they tell him all their problems honestly because they trust his knowledge and advice. The era of interrupting, reciting and insisting to make a sale is over. Now you must concentrate on listening, diagnosing and finding the best solution for your potential clients' problems.

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